Fat Brain Toys Announces New Retail Store at Prairiefire in Overland Park, Kansas

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Leading online toy retailer opens second retail toy store. Combination of great community and unique museum focused development led to growth.

Educational Toys in Overland Park Kansas

Fat Brain Toys To Open in Overland Park, Kansas May 1st

“I don’t think we could have found a more perfect location in the country for our second store than the Prairiefire development in Overland Park,” explained Mark Carson, Co-Founder.

Fat Brain Toys, a nationwide leader in the specialty toy industry, is proud to announce the opening of a new retail store in Overland Park, Kansas, on May 1st. The new toy store will be part of an innovative entertainment district in the Prairiefire development in Overland Park.

Fat Brain Toys, now in its twelfth year of business, began in the basement of co-founder Mark and Karen Carson’s home after their then 10 year old son Adam received a specialty toy for his birthday. Fat Brain Toys is now considered one of the preeminent experts in both the development and sale of specialty and educational toys. The Johnson County, Kansas, location will become the second retail location for Fat Brain Toys.

“I don’t think we could have found a more perfect location in the country for our second store than the Prairiefire development in Overland Park,” explained Mark Carson, Co-Founder. “The combination of the museum and the community’s focus on education resonates with our overriding mission of learning through play.”

Designed with a modern, open floor plan intended to appeal to parents as well as children, the store will feature numerous interactive displays that encourage kids to engage and interact with the toys. The store will also feature several online kiosks allowing customers to leverage the company’s award-winning website, FatBrainToys.com.

“As opposed to the selection found at most big box retailers, we’ve taken a very curated approach to select only the very best toys for our customers,” explains Karen Carson, Co-Founder of Fat Brain Toys. “Each toy and game that we carry has been hand-chosen for its ability to entertain AND educate.”

Following the tradition set at their Omaha store, Fat Brain Toys will host many free community events throughout the year. “Fat Brain Fridays” and “Toddler Tuesdays” are among the free events planned to give kids an outlet for learning through educational play.

About Fat Brain Toys (FatBrainToys.com): Fat Brain Toys is an Omaha-based retailer and developer of unique specialty toys, games and gifts. With over 7,000 toys available for purchase online, Fat Brain Toys is one of the largest and most respected toy retailers in the world. For more information visit fatbraintoys.com/about_us/presskit.pdf

About Prairiefire: (visitprairiefire.com) Prairiefire, opening in May 2014, comprises 58 acres at 135th Street and Nall Avenue in Overland Park, Kan. The project’s initial phase includes the Museum at Prairiefire, which will host traveling exhibitions through a unique collaboration with the American Museum of Natural History in New York City. The first phase also includes an interpretive hiking/biking trail winding through an educational wetlands park and around the entire development, as well as 300 luxury apartments and 207,000 square feet of retail space hosting first-to-market retailers. The project’s second phase will include a hotel, additional residential and retail space and a central plaza for outdoor events.

Attention Media: To set up an interview or to photograph the store, please contact Matt Hansen, Fat Brain Toys Director of Marketing, at (402) 253-0726, matt(at)fatbraintoys(dot)com.

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Matt Hansen
since: 04/2009
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Fat Brain Toys
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