San Francisco, California (PRWEB) March 28, 2014
Mediaplanet announces the launch of “Women’s Pelvic Health”, a cross-platform campaign distributed this weekend as a 12-page print publication within the LA Times on Saturday March 29th, and digitally across a network of online platforms, reaching over 3 million readers.
“Women’s Pelvic Health” aims to shed light on women’s urological health, breaking down the taboo nature of the topic in order to empower women to seek out information and resources to better their lives, and to ultimately end their silent suffering. It succeeds in uniting the organizations, companies, thought leaders and most importantly the women affected by women’s pelvic health issues. Partners include the American Urological Association, Interstitial Cystitis Association, Pelvic Organ Prolapse Association, the National Vulvodynia Association, International Pelvic Pain Society, American Physical Therapy Association and many more.
Urological diseases impact more than 10 million women in the United States today. It’s time to shift the urological health conversation to focus more on female patients. “Many women believe there is nothing they can do to fix their problems,” states Pramod C. Sogani, MD, President of the American Urological Association, within the campaign foreword. “As a result, they never tell their healthcare providers about their symptoms- problems like endless trips to the ladies’ room, issues with leaking when sneezing or exercising, urinary pain, or pelvic pressure and discomfort.”
By targeting a predominantly female audience within the LA Times and across the country, the campaign aims to inspire readers to take action, introducing them to key topics such as:
The campaign features the expertise of many professionals in the industry including: Tracy Sher, MPT; Stephanie A. Prendergast, MPT; Kathryn Kassai, PT; Kim Perelli; Sherrie Palm; Lee Bryan Claassen; Joseph Vassalotti, MD; Chelsie Hill, Matthew Sand, MD; Bilal Chughtai, MD; Wendy Fleishman, Atty.; Dionysios Veronikis, MD; Sarah Haag, PT; Michelle Grotz-Rhone, MD; Malcolm Thaler, MD; Phyllis Mate; Christine Kent, RN; Robin Christenson, MPT; Tasha Mulligan, MPT; Kathe Wallace, PT; Frank Tu, MD; Lynsey Hayward, MD; Evelyn Hecht, PT; Joseph S. Scarpelli, L.Ac.
Special thanks is given to the campaign’s sponsors, including: the American Physical Therapy Association Section on Women’s Health, Aquinox Pharmaceuticals, Athena Women’s Health, Complete Natural Products, Ellura, Hab-It, Heal Pelvic Pain, Hot Girls Pearls, Integrative Pelvic Pain Health Institute, International Pelvic Pain Society, Lieff Cabraser Heimann & Bernstein, Mary Ruth Velicki, National Vulvodynia Association, Praxis Physical Therapy, Pressure Positive, Renavive, Sue Croft Physiotherapist, the Clark Center for Urogynecology, UCLA, Whole Woman, Womanology, Your Pace Yoga.