New York, NY (PRWEB) March 26, 2014
Madison Plus Select, Inc. a leading online retailer of women's fashions in sizes 10+, announced today the launch of "Beach Escape,” a collection of plus size swim styles from coveted brands including Robyn Lawley, Josephine Swim and Nakimuli. In addition to plus size swimwear, the company will also feature coordinating cover-ups, pareos, as well as an assortment of sunglasses from top designer brands. A sampling of this resort wear collection includes:
"We are thrilled our swimwear line is to be featured in the edit for the Beach Escape collection by Madison Plus Select given Aimee’s breadth of experience within the plus size market,” said Robyn Lawley, founder of Robyn Lawley Swim. “Madison Plus Select is perfectly in line with our brand as well as target audience and we’re excited to reach a U.S. audience through this,” she added.
Founded by Aimee Cheshire in 2009, Madison Plus began as a personal blog delivering first-hand plus size fashion news, insights, trends and style advice. Cheshire recognized the interest in plus size options with appropriate style, and fit, so she enlisted David Wechsler, a 17-year tech start-up veteran, to join the Company in 2013 as Chief Executive Officer to launch Madison Plus “Select,” the e-commerce arm of the Madison Plus blog.
“We’ve heard from our customers that they are desperately seeking more options in the plus size resort wear arena so we’re thrilled to be partnering with some incredibly talented designers to offer stylish yet flattering and comfortable swimwear,” said Aimee Cheshire, Founder of Madison Plus Select.
Madison Plus Select is a leading fashion-forward plus size online retailer offering a highly curated selection of quality clothing from niche designers, including some lines the Company carries exclusively. Every item sold by the Company is hand selected by plus size industry veteran and Founder Aimee Cheshire who also shares her fashion advice and style tips via the Company’s popular blog, Madison Plus. For more information, visit http://www.madisonplusselect.com.