PHOENIX (PRWEB) March 26, 2014
Today Make-A-Wish® announced a $1 million donation from Blizzard Entertainment, a premier developer and publisher of entertainment software. The donation is based on 50 percent of the total sales in several different countries during November and December 2013 of a special in-game pet, the Alterac Brew Pup, for Blizzard's award-winning massively multiplayer online role-playing game, World of Warcraft®.
For several years, Blizzard Entertainment has worked alongside Make-A-Wish to help grant the wishes of children who share the company’s passion for gaming. In addition to making donations totaling nearly $3 million dollars since 2010, Blizzard has invited Make-A-Wish children and their families to the company’s Irvine, Calif., campus for exclusive previews of upcoming Blizzard game content.
“We firmly support Make-A-Wish and the life-changing impact of a wish experience,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “We're also incredibly grateful for the generosity of our World of Warcraft players— we're always proud to work with our community in championing a good cause.”
The $1 million dollar donation announced today will benefit Make-A-Wish America, which serves children in the United States and its territories, and Make-A-Wish International, which serves children outside the United States in nearly 50 countries.
“We're pleased that Blizzard Entertainment and World of Warcraft players continue to support Make-A-Wish,” said David Williams, Make-A-Wish America president and chief executive officer. “When children with life-threatening medical conditions have their one true wish fulfilled, it fuels their confidence and determination as they battle their illness. Blizzard Entertainment and the World of Warcraft community are helping to give wish children an incredible boost of strength.”
“The generosity of Blizzard and the World of Warcraft community truly spans borders,” said Jon Stettner, Make-A-Wish International president and chief executive officer. "With their support, we're better able to serve and grant wishes for children around the world."
Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. The impact of a wish experience spans a lifetime; strengthening children as they fight their illness, encouraging their families and inspiring their communities. Based in Phoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in nearly 50 countries on five continents. With the help of generous donors and more than 30,000 volunteers worldwide, Make-A-Wish has granted more than 334,000 wishes since its inception in 1980. Visit Make-A-Wish America at wish.org or Make-A-Wish International at worldwish.org and discover how you can share the power of a wish®.
About Blizzard Entertainment, Inc.: Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® franchises, Blizzard Entertainment, Inc. (http://www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes sixteen #1-selling games and multiple Game of the Year awards*. The company’s online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.
*Based on internal company records and reports from key distribution partners.