San Jose, CA (PRWEB) April 24, 2014
Liveclicker, Inc., the leading provider of video commerce solutions for the web’s top brands, today announced the release of a white paper entitled, "5 Steps To Video Commerce Success," a guide for retailers to drive higher ROI from video programs.
Results experienced by retailers following the white paper’s methodology:
Rob Cassidy, eBags.com President and COO, also contributed to the study. In the white paper, he details how the bag retailer used advanced analytics to improve videos' impact on conversion, site traffic, SEO, and overall engagement. “Proper use of video analytics is a key component of the ‘5 Steps’ method,” he said. “At eBags, we use the Liveclicker Report Builder to glean macro-level assessments of the quality and performance of our content library to better understand which videos perform well, and why.”
“Retailers already understand that video can meaningfully move the needle on the site metrics that matter most,” said Justin Foster, VP Market Development at Liveclicker. “What’s proven difficult to date is to use a repeatable, sustainable method to serve as a model template for ongoing success. By following the ‘5 Steps’ process, CMOs, site merchandisers, and video program managers now have a tool that can amplify the overall impact of video in both the short and long term.”
To download the full white paper, please visit http://ow.ly/w58k2.
Liveclicker is the leading provider of video commerce solutions for the web's top brands. From production through conversion, Liveclicker's video commerce solutions help clients generate the most ROI from video. For more information, please visit http://www.liveclicker.com.