US Mobile Service Providers March 2014 Report Available Online by

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Mobile Service Providers - US - March 2014

Brands are becoming increasingly savvy in making adjustments in pricing that favor their ARPU, but as subscribers themselves become increasingly sophisticated, these shifts will eventually become transparent to them. It may be time for marketers to primarily focus on growing new services that benefit consumers, rather than tinkering further with plans.

Full Report:

Table of Content

Scope and Themes

What you need to know
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms

Executive Summary

The market
Slow growth driven by data
Figure 1: Total US sales and fan chart forecast of cellular service revenue, at current prices, 2008-18
Prepaid gains, but remains a niche
Figure 2: US cellular service revenue, postpaid vs prepaid, 2013
Smartphone-centered lifestyles drive mobile data growth
Figure 3: Features used on cell phone in past 30 days, January 2011-September 2013
Data growth competes with faster speed, lower-cost fixed-point
Connected devices waiting for carriers to pick up

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Key players
Figure 4: Cellular carrier, January-September 2013
T-Mobile’s pricing revolution
Network wars dominate airwaves
The consumer
Growth in highest-income group perk for pricy plans
Figure 5: Spend on monthly cell/wireless phone bill, by household income, January-September 2013
Younger subscribers more likely to switch
Figure 6: Interest in switching carriers, and switched to new service in past 12 months, by age, December 2013
Switchers seek cost-relief
Figure 7: Reasons for switching carriers, December 2013
What we think

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