'These outstanding results were the product of a clear focus on providing consumers with the best digital offering and user experience available on computers, tablets and smartphones ..,' says Scott Asher, VP of marketing and operations.
Atlanta (PRWEB) March 26, 2014
Apartment Guide, one of the nation’s top online marketing solutions providers, presented findings today that it drove more qualified prospective renters to its multifamily clients than ever before during February 2014.
The number of prospective renters calling or emailing apartment properties on Apartment Guide increased by more than 22% year over year, comparing February 2014 to February 2013, according to Apartment Guide internal data. Properties listed on Apartment Guide received an average of 67 qualified leads each in the month, which is a record for the month of February, typically a relatively slow period for renters looking to move. Apartment Guide defines qualified leads as connected calls or email inquiries from a prospective renter to the community.
“These outstanding results were the product of a clear focus on providing consumers with the best digital offering and user experience available on computers, tablets and smart phones to help make their search for the perfect place to live easier,” says Scott Asher, vice president of marketing and operations for RentPath, Apartment Guide’s parent company. “We are committed to driving the highest volume and quality of leads to our clients to ensure their success in the marketplace.”
A large portion of the increase can be attributed to consumers transitioning to mobile search. Across all Apartment Guide apps and those searching for an apartment on their mobile devices via the mobile web, Apartment Guide increased leads to properties by 65% in February 2014 compared with February 2013.
According to Apartment Guide, the increase in February was driven by several factors:
- More than a 40% increase in SEO traffic to Apartment Guide from renters searching Google and other search engines. Apartment Guide consistently outranks other listing sites when renters are looking for an apartment.
- Investment in HD content based on what consumers most desire. More than 16% of clients are utilizing HD photos, which result in an average increase of 10% in leads compared to communities not featuring HD photos to market vacant units.
- Commitment to mobile search. Mobile leads now account for more than 40% of all leads, according to Apartment Guide data. Apartment Guide was the first in the industry to launch iPhone®, Android™, iPad® and Kindle® apps.
About Apartment Guide
Apartment Guide is the nation’s No. 1 online marketing solutions provider that connects apartment consumers to their ideal place to live. With an unmatched search capability, amplified by constantly refined tools and industry insights, Apartment Guide provides consumers with a clear and simple guide to apartment living through content-rich apartment listings in a user-friendly format with Internet, mobile and social media solutions.
Leading the industry with first-to-market mobile introductions of iPad®, iPhone® and Android™ applications, as well as Apartment Guide Reputation Monitor® and Apartment Guide SocialMedia Manager®, Apartment Guide’s multi-platform search capability allows renters and property managers to connect wherever they are, whenever they want, in the medium that works best for them. The brand’s commitment to maximizing owner and manager value makes Apartment Guide a leading multifamily housing industry partner.
Apartment Guide is a division of RentPath, Inc., with headquarters in Norcross, Georgia (outside of Atlanta). For more information, visit http://apartmentguide.com or for advertising information, visit http://listonapartmentguide.com. Also, for additional insight on moving and more, visit Apartment Guide’s blog http://www.apartmentguide.com/blog and connect with Apartment Guide on Facebook, Twitter, YouTube, Pinterest and Google+.