London, United Kingdom (PRWEB UK) 28 March 2014
For leading broadcast and digital agency London Creative, the year is proving a strong one thus far as they won at the Travel Marketing Awards 2014.
The winning campaign was "Misconceptions" for Bournemouth Tourism which parodies the California ads. The campaign created global awareness of Bournemouth last year with international media picking up on the piece from Canada, the USA and across Europe and Asia Pacific. The campaign also finalised for "Best use of social media" at the TMA's
"This is our fifth Travel Marketing Award and we are so thrilled," says Richard Teideman Chief Executive. "We have now covered best website, best budget TV campaign, and best digital marketing campaign to name a few. We adore the travel industry and it allows us to really play to our core strengths of innovation, daring to be different and challenging the space."
Bournemouth took us all by surprise - we had that feeling that we were creating something special but I don't think anyone had any idea it would create such a global storm."
Richard Teideman is due to judge on the Grand Jury at the New York festivals 2014 this year cross category.
Bournemouth Misconceptions case study can be seen here: http://londoncreative.com/showreel_library/socialvideo/.