New York City, NY (PRWEB) March 31, 2014
The New York Genome Center (NYGC), a consortium of renowned academic, medical and industry leaders focused on translating genomic research into clinical solutions for serious diseases, announced that Catch New York, the integrated marketing firm, has been selected as its marketing agency of record.
Catch New York will work on branding initiatives to communicate NYGC’s mission of transforming biomedical research and clinical care by harnessing the power of innovation and discoveries to improve people’s lives – ethically, equitably and urgently.
“Catch New York understands NYGC’s collaborative model,” said Lark-Marie Anton, Chief Communications Officer at the New York Genome Center. “Our mission is to save lives working with technology, science and medicine and Catch will serve as a strategic marketing partner in this important effort.”
“As an agency, we're proud of every win; but when we have the opportunity to work for a client who is truly seeking to change the world, to affect the very nature of life for future generations, it is a distinct honor,” said Douglas Spitzer, Co-Founder and Chief Creative Officer at Catch New York. “We will be able to use our knowledge of both brand marketing and data analytics to help NYGC positively impact so many people, in so many ways.”
About Catch New York
Catch New York is a growth agency. The company’s diverse set of clients include AND1, Avia, and Nevados, part of Carlyle Group's Galaxy Brands; Loews Hotels & Resorts, Cardtronics, Hewlett-Packard, Avnet, NBA, First Lady Michelle Obama’s Partnership for a Healthier America and others. Catch was founded by Arie Kovant, Joseph Perello and Doug Spitzer. Learn more at http://www.catch-nyc.com.
About the New York Genome Center
The New York Genome Center (NYGC) is an independent, non-profit at the forefront of transforming biomedical research and clinical care with the mission of saving lives. As a consortium of renowned academic, medical and industry leaders across the globe, NYGC focuses on translating genomic research into clinical solutions for serious diseases. Our member organizations and partners are united in this unprecedented collaboration of technology, science, and medicine. We harness the power of innovation and discoveries to improve people’s lives – ethically, equitably, and urgently. Member institutions include: Albert Einstein College of Medicine, American Museum of Natural History, Cold Spring Harbor Laboratory, Columbia University, Cornell University/Weill Cornell Medical College, Hospital for Special Surgery, The Jackson Laboratory, Memorial Sloan- Kettering Cancer Center, Icahn School of Medicine at Mount Sinai, New York-Presbyterian Hospital, The New York Stem Cell Foundation, New York University, North Shore-LIJ, The Rockefeller University, Roswell Park Cancer Institute, Stony Brook University and IBM. For more information, visit: http://www.nygenome.org.