INSP Appoints Candace Hicks Director, Digital Strategies

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America's Wholesome Entertainment Network Expands Its Digital Media Department

INSP has appointed Candace Hicks as Director, Digital Strategies. The announcement was made by Tom Needham, VP of Digital Marketing and Strategies for INSP.

“With thirteen years of creative digital marketing experience, Candace has earned her stripes as a true advocate within the online space,” said Needham. “As INSP continues to experience yearly growth, it is paramount that we put systems in place to meet the needs of our ever expanding audience, who have come to rely on the network as the recognized leader in family entertainment. Candace's role will be vital in helping us grow even more dedicated and loyal viewers.”

In this newly created position, Hicks will devise and execute strategies to integrate digital marketing into corporate programs. She will drive ROI-focused marketing techniques which include display networks, social media advertising, email marketing, landing page optimization, e-commerce optimization, search engine optimization, lead generation activities, online advertising and other emerging opportunities.

Needham continued, “Candace has executed effective and innovate campaigns for companies that include DICK’S Sporting Goods, BELK, Phillips, Comcast Sports and IRONMAN; and I look forward to working with her to develop and implement programs that will be instrumental in moving the needle and grow our various network databases.”

Candace Hicks is a graduate of George Mason University. She has won a ZMAG Award for “Best Interactive Catalog,” and she is a certified Six Sigma Black Belt. Hicks and her family live outside of Charlotte, NC.

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About INSP
INSP is available nationwide via cable, Dish (channel 259), AT&T U-verse (channel 564) and Verizon FiOS (channel 286). Viewers can find INSP channel information here. For quality dramas, positive entertainment and inspiring stories, celebrating the American spirit and honoring timeless traditional values, it’s INSP. Welcome Home!

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Tara Brown
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