Freshends® Joins Preferred Hotel Group’s Alliance Partner Program

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Luxurious towelette brand a recommended amenity to Preferred Hotel Group’s portfolio of 650 hotels and resorts worldwide

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“Our mission is to offer our hotels an opportunity to provide their guests with the highest quality products available, so Freshends is an ideal addition to our Preferred Alliance program."

Freshends®, makers of individually packaged, luxurious towelettes provided by upscale hotels, private clubs and private jet centers nationally, will be recommended to Preferred Hotel Group’s 650 hotels and resorts around the globe. As an Alliance Partner, Freshends joins 34 other notable brands including Gilchrist & Soames, American Express and Evian in this distinguished group endorsed by Preferred Hotel Group as amenity providers to their upscale lodging properties.

“We are extremely honored to have the opportunity to provide Freshends to such a renowned group of hotels,” says Jill Beck, co-founder of Freshends. “The high quality standard of Preferred Hotel Group is in line with our commitment to making the most luxurious towelette on the market. We believe this is a very complementary partnership and we look forward to working together.”

Created as an alternative to costly and water depleting bidets, Freshends is a noteworthy improvement to dry toilet paper. Individually packaged and no larger than a credit card, Freshends is a space-saving, luxurious amenity well suited for sophisticated hotel guests. The individual packets can be private-labeled for hotels as has been the choice for several existing Preferred Hotel Group clients such as the Grand Del Mar, Sanctuary on Camelback Mountain and Inn at Palmetto Bluff. As a Preferred Alliance Partner, Freshends will be recommended to more than 650 hotels and resorts within the Preferred Hotel Group portfolio, including The Capitol Hotel Tokyu in Tokyo and The Royal Park Hotel in London.

Thom Nulty, Senior Vice President of Business Relations for Preferred Hotel Group, says, “Our mission is to offer our hotels an opportunity to provide their guests with the highest quality products available, so Freshends is an ideal addition to our Preferred Alliance program. This new partnership provides our properties with a unique yet practical ways to elevate their guests’ experiences.”

Journalists requesting photos, interviews, samples or additional information about Freshends® may contact Anne Alderete at (213) 985-1011 or

About Freshends®:
Freshends® luxurious towelettes bring an individually packaged, environmentally-friendly touch of luxury to the bathrooms of world-class hotels, charter jet centers, cruise lines, country clubs and other elite venues around the nation. Alcohol-free and made with only the highest-quality ingredients, including aloe, vitamin E, cucumber extract and chamomile, Freshends provide a clean, comfortable feeling dry toilet tissue just can’t offer. From the use of recycled materials and renewable wind energy, to being members of 1% for the Planet, Freshends is committed to making products that are safe for the environment. Freshends luxurious towelettes are 100% flushable and biodegradable, and are made in California with strict adherence to state standards for environmental protection. Portable, discreet and elegantly packaged, Freshends were created for those who demand a higher standard of comfort and cleanliness. Freshends---a touch of luxury you can’t leave behind.

About Preferred Hotel Group
Preferred Hotel Group represents more than 650 of the finest hotels, resorts, and serviced residences in the world. Preferred Hotel Group’s brands include Preferred Hotels® & Resorts, Summit Hotels & Resorts™, Sterling Hotels™, Summit Serviced Residences™, Sterling Design, and Preferred Boutique™. Travelers gain valuable benefits through branded programs iPrefer™, Preferred Family, Preferred Pride, Preferred Golf™, and Preferred Residences™. For more information, visit and follow the brand on Facebook and Twitter.

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Anne Alderete
since: 01/2011
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