Arnaub will share how Merck is testing the ability of social media tools to determine in what ways it could affect patient populations and improve healthcare quality.
Conshohocken, PA (PRWEB) March 27, 2014
Ever-increasing difficulty in research and development combined with patent expirations have left pharma looking for new ways to do business. Healthcare is already beginning to evolve to the era of digital medicine. To move pharmaceutical and biotechnology companies to healthcare’s future, where the focus is on service-oriented, patient-centric health, Pharmica will host its Pharma 3.0 – The Digital Medicine Era Conference in Philadelphia, PA on April 30th & May 1st, 2014.
“The goal of this conference is to help pharma companies better understand how digital medicine will redefine the pharmaceutical business model. Merck has already been exploring how social media adoption can change healthcare delivery and improve patient engagement,” said Matt Kiernan, Partner with Pharmica Consulting.
“Arnaub will share how Merck is testing the ability of social media tools to determine in what ways it could affect patient populations and improve healthcare quality. As the Associate Director for Health Information Partnerships at Merck, he brings a wealth of experience on digital medicine in the pharmaceutical industry,” said Eric Lake, Partner at Pharmica Consulting.
Those interested in learning more about Pharmica Consulting and upcoming forums or service offerings can visit http://www.pharmicaconsulting.com/services/. To request additional information, please contact Greg Cohee at 215-579-1650 or Matt Kiernan at 610-945-4364.
About Pharmica Consulting:
Pharmica Consulting, one of the Life sciences Industry leading consulting firms, provides a variety of offerings designed to help pharmaceutical and biotech clients achieve true operational excellence. Consultants at Pharmica invest the time needed to truly understand a client’s specific challenges and tailor solutions to help them create a more profitable business environment. Pharmica Consulting knows how to build effective strategies - and deliver against those strategies as promised.