This strategic partnership is aligning decades of successful outreach within the creative community and a network of public relations experts to elevate public conversations around health, wellness, science, engineering, technology, and the arts.
Los Angeles, CA (PRWEB) March 27, 2014
The Entertainment Industries Council (EIC), a pioneer in bringing the power and influence of the entertainment industry to communicate about health and social issues, has appointed Rogers & Cowan as Agency of Record. Rogers & Cowan will continue to build EIC’s profile as the preeminent educational resource to the creative community on health and social issues and serve as a strategic marketing communications partner to promote brand initiatives and events. The announcement was made today by EIC President and CEO, Brian Dyak and Rogers & Cowan CEO, Tom Tardio.
Rogers & Cowan will provide strategic counsel to the EIC about marketing and promotional activities in support of EIC initiatives. The marketing communications strategy will focus on building the EIC brand profile, nurturing relationships with entertainment and business influencers and promoting EIC activities and events, such as EIC’s annual PRISM Awards.
“This strategic partnership is aligning decades of successful outreach within the creative community and a network of public relations experts to elevate public conversations around health, wellness, science, engineering, technology, and the arts,” stated Dyak. ““This will include new content directions and conversations about social issues that impact public health and safety such as eating disorders, decorative contact lens safety, depression and teen suicide.”
Leveraging technological advancements in the entertainment industry including second screen viewing and social media, the EIC and Rogers & Cowan together will be able to reach out and connect to viewers on a more engaging basis. EIC and Rogers & Cowan will also utilize the EIC’s internet television network, EICnetwork.tv, the organization’s annual SET Awards, the PRISM Awards, and extensive online resources available to writers and journalists to inform the public about important social issues
"EIC is among the few who have championed important and difficult to discuss health and social issues like substance abuse, mental health, homelessness and STEM education within the entertainment industry. They have successfully done so for more than 30 years while building alliances with Madison Avenue and Pennsylvania Avenue," stated Tardio. "It is a privilege to be associated with such a respected organization whose leadership has attained significant accomplishments in bridging the entertainment industry and public policy.”
About Rogers & Cowan
Rogers & Cowan is the leading entertainment marketing and public relations agency with offices in Los Angeles, New York, Nashville, South Florida and London. The agency creates integrated marketing solutions for brands seeking to engage with consumers through entertainment and lifestyle strategies. Rogers & Cowan also designs and implements campaigns for entertainment clients, such as cable and network TV programming, record labels, recording artists, celebrities and athletes, film production and distribution companies, videogame publishers and distributors and digital media companies. Find out more at http://www.rogersandcowan.com. Rogers & Cowan is a unit of the Interpublic Group of Companies.
About Entertainment Industries Council
EIC is a non‐profit organization founded in 1983 by leaders within the entertainment industry to bring the power and influence of the industry to communicate about health and social issues. The organization is considered to be the chief pioneer of entertainment and journalism outreach and a premiere success story in the field of entertainment education. This mission relies on providing resource information to the creative community and culminates in recognition of the industry through the national television special PRISM Showcase which addresses accurate portrayals of substance use issues and mental health concerns. The organization also produces the SET Awards, honoring positive and non‐stereotypical portrayals of science, engineering and technology.