Yamaha Motor Corporation U.S.A. Goes Real Time With NCompassTrac

Share Article

For over 50 years, Yamaha Motor Company has endeavored to create diverse value through products and services since its founding. And now through the NCompassTrac KickStart products, Yamaha is bringing the excitement of its events to real time social media by linking riders with company personnel for a truly interactive experience.

This is a game changer for the industry, and we are just beginning to roll out new and exciting technologies to speak to our customers

During Daytona Bike week, Yamaha enthusiasts were able to electronically sign up for demonstration rides on a wide range Yamaha sport bikes and its Star Motorcycles line of cruisers including the popular FZ09 sport bike and top selling Bolt from Star Motorcycles. Rider information and preferences were captured in real time and then linked to the Yamaha Social Media Room in Cypress California where company personnel and riders interacted using social media to share ideas and provide feedback on the whole experience.

“This is a game changer for the industry, and we are just beginning to roll out new and exciting technologies to speak to our customers,” states Kim Knupp, National Events Manager. “Deploying KickStart was the first step of many we will use to improve the overall customer experience with our products and Company personnel.”

“Customers of today’s digital age expect real-time response and have a much higher expectation of chosen brands,” according to Kevin Cooper, NCompassTrac CEO. “The demand to change processes, remove wait times and manual work is a continuum that cannot be ignored. Brand experience and loyalty is what’s at stake.”

Both Yamaha and NCompassTrac are continuing to work together to bridge the gap between consumer and manufacturer. Events such as Daytona Bike week are the litmus test for success.

About Yamaha Motor Corporation U.S.A

Yamaha Motor Corporation, U.S.A., is a leading manufacturer of an ever-expanding line that includes motorcycles, outboard motors, ATVs, SXS’s, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel, and much more, that contribute to the quality of life.

About NcompassTrac LLC

NCompassTrac LLC is a leading software technology company located in Laguna Hills, California with over 60 years of expertise in enterprise software that builds cloud based computing solutions for the Automotive, Power Sports and Event markets that make a positive economic impact on the way companies work.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ron Vangell
Visit website