JM Couture Debuts Life is a Runway Collection at Fashion Week El Paseo™

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Designer Jim Mullin premieres his first JM Couture collection at Fashion Week El Paseo.

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The collection is about making your own life worthy of its own runway.

The much-anticipated launch of JM Couture’s “Life Is a Runway” Collection marched down the catwalk to raves at the recently concluded 9th annual Fashion Week El Paseo™ in Palm Desert. To drive home his point, designer and CEO Jim Mullin rolled out the entire range of the luxury lifestyle brand’s lines: the JM Couture signature collection, JMC ready-to-wear collection, Remix (denim), Swim and Privé (intimate apparel) collections. Stand out pieces included a plethora of striped and dotted, checker board and pop art dresses, glittering cocktail numbers, sexy denims and swimwear, and corset structured lingerie. But the undeniable showstoppers were the red carpet-ready goddess gowns in scarlet, gold, and a range of jewel tones, with lush embroideries and beadings.

According to Jim, “The collection is about making your own life worthy of its own runway. I wanted to show the many aspects of modern living as a fashion experience. It’s a little bit sexy with a dash of attitude, sleek and sophisticated, and totally timeless.” He adds, “It certainly was a thrill to have been a part of this fashion week event. We really wanted to deliver a collection with a distinct West Coast sensibility that translates on a nationwide and global scale.” As the presenting sponsor, the brand was a major highlight of the seven-day style spectacle and drew a capacity crowd of the West Coast’s fashion, entertainment, society, and local community leaders. The unveiling of JM Couture’s launch collection also served as a prelude to the launch of the online store as well the flagship store in El Paseo, which is reportedly the first in a series of successive branches to open in different locations throughout the rest of the year.

A subsidiary of the Saxony Group, JM Couture was founded by Jim Mullin as a total lifestyle brand encompassing designer ready-to-wear, casual, denim, swimwear and intimate apparel. Jim was a successful entrepreneur who had originally conceived a platform for his multiple creative endeavors that included fashion design, photography and music. Upon partnering with Les Walgreen (of the legendary Walgreen drugstore family), he developed the concept further into a full-fledged fashion company and joined the Saxony Group to further expand JM Couture Nationwide.

Cited among the country’s most dependable public relations agencies by Women’s Wear Daily, MANNFOLK PR has offices in New York and Los Angeles with a showroom located in the heart of Hollywood for convenient celebrity access. The agency specializes in representing a dynamic range of fashion, beauty and lifestyle brands looking to heighten their visibility in a competitive media environment. In its extensive history, Mannfolk PR has helped launch and establish many now well-known brands including American Apparel.Chaz Dean’s WEN Hair and Body products and others.

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