Dallas, TX (PRWEB) April 01, 2014
They’ve worked hard, earned well and know how to enjoy what they’ve reaped, in style. Discerning women in their prime now have a new lifestyle guide to help them source the best in fashion, travel, fitness, beauty, business, real estate, philanthropy, art and design. PRiME will be launching online in June 2014 at http://www.PRiMEWomen.com. The magazine provides a unique perspective on culture and society from a new generation of women who are living life to the fullest after 50.
Founded by four women at the top themselves, Jan Fletcher, Valerie Freeman, Dianne Patterson and Dorthy Miller Shore are all entrepreneurs and leaders in their respective fields who wanted a fresh source on living well not just living longer.
Co-Founder Dorthy Miller Shore is thrilled to announce the launch. “We know so many women like ourselves who feel that today’s lifestyle media just doesn’t speak to us. We’re excited to put out a magazine that is relevant to a very different older woman than our mothers,” said Miller. “Our demographic is invested, connected, active, demanding and delighted by what’s new and what’s next. This generation of successful, aging female boomers are not following trends, they are dictating them.”
PRiME’s editorial coverage hones in on what dynamic, established women are interested in, whether it’s training for a triathlon or venturing into online dating. Ms. Miller, a successful media consultant, will serve as editorial director of the magazine. Her vision is to create an online source of luxury lifestyle content for accomplished and curious women with experience. PRiME will also offer new opportunities for advertisers across all luxury lifestyles and interests.
EDITOR’S NOTE: For more information or interviews please contact Nancy Trent or Pamela Wadler at 212-966-0024 or info(at)trentandcompany(dot)com.