20th Century Fox Film Partners with Social Rewards to Create New Fox Rewards Program

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Fox Rewards Social Loyalty program launches at CinemaCon Las Vegas.

20th Century Fox Film

20th Century Fox Film

20th Century Fox Film has partnered with Social Rewards, the social loyalty engagement platform, to create the all new Fox Rewards Program set to launch during the CinemaCon Theatre Exhibition Conference in Las Vegas this week. Social Rewards was founded in 2010 to help companies in the entertainment industry harness the power of social media and drive measurable sales and big data through a loyalty program that can stand alone or work in tandem with current programs.

Since November 2013, Social Rewards has created a new distribution channel for movie trailers by partnering with 15 initial movie exhibition circuits including Marcus Theatres, Cobb Theatres, Frank Theatres, Goodrich Quality Theatres, Starplex Cinemas, Premiere Cinema Corporation, Digiplex Destinations, Galaxy Theatres, Dipson Theatres, Tristone Cinemas and others across 4,000 screens. The movie theater chain’s moviegoer base joins a branded Social Rewards program culled from onscreen promotion, traditional theater loyalty programs and social media engagement. Moviegoers are rewarded for specific activity, including watching movie trailers for theater loyalty points.

Social Rewards created a branded 20th Century Fox Film program that features a loyalty program for each individual movie release. Points are rewarded to all moviegoers and fans that watch and share movie trailers across social media networks such as YouTube, Facebook, Twitter and Instagram. Points accumulated on the Fox Rewards program are currently redeemable for free movie tickets and concession items at any participating movie theater.

Cross promotion of theater programs and movie studio content and discovery through these programs are what makes this such an integral platform where everyone is engaged and rewarded – studio, movie theaters and moviegoers.

For more information, please visit Social Rewards

About 20th Century Fox Film:

One of the world’s largest producers and distributors of motion pictures, 20th Century Fox Film produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions and Twentieth Century Fox Animation.

About Social Rewards:

Social Rewards is a social loyalty engagement platform providing movie studios and theater circuits with a platform for targeted movie trailer marketing where moviegoers earn theater loyalty points for Social Media engagement towards theater rewards. This unique approach brings movie studios and exhibitors together to utilize social media for extended reach, movie cross promotion and discovery.

With successful client programs at brands such as Caesars Entertainment and ANA (All Nippon Airways) already well established, Social Rewards turned their sights to the movie industry as a platform that targets movie trailer marketing, a $4BB industry.

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