“Integrating Google Analytics with Treepodia was the obvious choice for our users to monitor the success of their product videos”
New York, NY (PRWEB) March 31, 2014
Treepodia, provider of the leading automated video platform for ecommerce, announced today that it has adapted its solution to enable full integration with Google Analytics. The new enhanced solution will enable retailers to not only measure video performance, but also conveniently create detailed reports, and compare data from other online marketing tools.
“Treepodia is constantly improving its offerings including adapting our platform to widely used online services. Having Treepodia integrated with Google Analytics is the latest example of this,” said Treepodia VP of Sales & Marketing Melody King. “We will continue to find new ways for users to measure the effectiveness of their product videos and increase sales.”
By integrating Treepodia with Google Analytics, e-retailers can conveniently monitor from anywhere a number of ecommerce metrics. Businesses can view their videos’ statistics for each profiled product as well as site-wide across a variety of parameters, including:
- Video views statistics for individual product videos and videos within a specific product category
- Conversion rate and sales with video vs. without video
- Number of videos played
The effectiveness of videos to generate sales can also be compared with other marketing initiatives such as advertisements, newsletters and special promotions. Google Analytics also allows for comparisons between Treepodia and other e-commerce marketing tools to understand which marketing initiatives are most effective.
With Google Analytics, e-retailers can choose whatever data they want to monitor whenever they want to see it. Reports can be created to view specific aspects of their website’s traffic based on customizable settings and location. Users can examine which geographic regions viewers are coming from, and monitor viewership patterns and trends. Businesses can also pinpoint which videos are the most effective to make informed strategic decisions leading to increased sales.
“Integrating Google Analytics with Treepodia was the obvious choice for our users to monitor the success of their product videos,” said King. “With minimal technical knowledge, users can configure their websites, create custom reports and make marketing choices that will maximize their business performance.”
By using existing product catalog data to create thousands of videos automatically, Treepodia offers businesses a fast and inexpensive video solution, with a unique 4X ROI contractual guarantee. Treepodia services include automated videos, video SEO, social sharing, mobile presentation, and continuous performance optimization via built-in A/B testing algorithms.With hundreds of clients globally – including Home Depot, Price Grabber, Walmart, P&G, ToolKing and Lenovo – and more than 10 million high-converting videos with millions of views, Treepodia is the leading ecommerce video platform for online retailers, and recognized as the top choice among IR500 brands.
For More Information:
Sarah Nochimowski – Tel: +1 (646) 452-2659 sarahn(at)treepodia(dot)com
Jacques Bloemhof – Tel: +1 (646) 741-8780 jacquesb(at)treepodia(dot)com