Like Flappy Bird, the game is very simple. There is one button, one level and one difficulty. You earn a numerical score, so you can compete with friends.
Fayetteville, WV (PRWEB) April 02, 2014
The "Flappy Bird" craze is coming to the Craft Brewers Conference in Denver with a beer-themed version of the hit game, Hop Till You Drop.
The game is available for download now. Players navigate a bubbly, flying hop through a maze of beer-brimmed tubes.
"Like Flappy Bird, the game is very simple," said Justin Ferrell, web and app developer for Digital Relativity, the company releasing the game. "There is one button, one level and one difficulty. You earn a numerical score, so you can compete with friends.
"Plus, it looks awesome on a giant iPhone."
CBC attendees will be able to play on the giant iPhone, which the Digital Relativity team will have in tow, or on their own phones from anywhere, and share their scores via social media.
Beer gives you a creativity boost, so it's no surprise the idea came from a few drinks. It was dreamed up over a beer by the team at Digital Relativity, which is a small marketing agency with a brewery niche.
"We were chatting over a beer, and thought it would be fun to have something at CBC to fill the time when you're not sitting in on sessions or on the trade floor," said Ferrell. "We figured we could make something that would appeal to everyone at the event, and maybe even create a little friendly competition."
Digital Relativity, based in small-town Fayetteville, WV, has several homebrewers on the team. They cheers to round out each week around the office kegerator. Beer is a part of their company culture; and according to Ferrell, that makes a lot of sense.
"Our company culture and ethic applies equally well to both brewing and marketing," Ferrell said. "We're taking the best ingredients we can find, refining them, studying them and painstakingly combining them to create the best products possible."
"A lot of companies fail to see the value in things like this and end up showing up at conferences with pens and magnets," Ferrell said. "But that's not what our company is about."