ADVA Soft Unveils Handy Photo Free: the Companion to the Chart-Topping All-in-one Mobile Photo Editing App

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At Macworld/iWorld 2014, ADVA Soft to demo modified Handy Photo for iOS devices alongside a Leap Motion-compatible desktop version.

We have designed Handy Photo to continually evolve

ADVA Soft, developers of state-of-the-art image-processing applications, today announced the release and immediate availability of Handy Photo Free, a no-cost version of its popular all-in-one photo editing app for iOS and Android devices. Handy Photo Free presents a modified selection of the app’s most powerful features, enabling users to both apply a wide range of edits to their photos and test the effects of the standard edition’s full capabilities. Additionally, at the Macworld/iWorld Appalooza, ADVA Soft will demonstrate another entry to the Handy Photo lineup: a soon-to-be-launched Mac-only desktop version of the software that can be managed by the Leap Motion controller.

Handy Photo has quickly become a top choice for passionate photo editors, with its global and local tonal and color corrections, smart objects extraction and moving, magic cropping and 100% size image editing. With Handy Photo Free, users can access many of the app’s core functions, while testing out some of its most powerful and unique tools.

For desktop photo editors, Handy Photo’s upcoming compatibility with Leap Motion’s advanced gestural controller will open a new world of uninhibited creative control to casual and professional photographers alike. With the wave of a hand, users will be able to transform their images to suit their artistic visions and edit with precision and fluidity.

“We have designed Handy Photo to continually evolve,” explains Maksym Davydov, president of ADVA Soft. “Rather than limit our users’ creativity by presenting them with a single set of options, we want to give them the chance to experience Handy Photo’s professional-grade capabilities a multitude of ways. We are very excited to show Macworld/iWorld attendees just how far Handy Photo can take their images, no matter how they wish to use its wide range of tools.”

Features of Handy Photo Free include:

  •     Intuitive interface for ease-of-use
  •     Global and local tone and color correction options
  •     Advanced retouching technology for mobile platforms
  •     8 Professional-grade photo filters with a partial application option
  •     Magic Crop tool and the ability to test (but not apply) unique photo "un-cropping" function
  •     Move Me technology for smart objects extraction and moving
  •     28 High-quality textures
  •     100% size image editing
  •     Up to 12 MP image support
  •     Optimized for multi-core and GPU processors
  •     On-screen tips and video tutorials
  •     Ability to purchase full version of Handy Photo from within the app

English, Dutch, French, German, Italian, Japanese, Korean, Portuguese, Russian, Simplified Chinese, Spanish, Ukrainian

Pricing and Availability:
The standard mobile edition of Handy Photo is only $1.99 (USD) and available worldwide through the App Store in the Photo and Video category. Review copies are available upon request.

Pricing and availability for the Leap Motion-compatible desktop version of Handy Photo will be announced in the spring of 2014.

Product page:
YouTube video:

At Macworld/iWorld 2014 Visit the ADVA Soft booth in the show’s Appalooza section to participate in a one-on-one demo of Handy Photo’s multiple editions.

About ADVA Soft
ADVA Soft is a software company focused primarily on developing innovative, state-of-the-art image-processing applications. Based in Germany with additional R&D facilities in Lviv, Ukraine, ADVA Soft delivers processing applications for both mobile and desktop platforms. To date, the company has successfully produced the popular applications AntiCrop, TouchRetouch (iOS and Mac) and Handy Photo. To discover more, please visit

Copyright (C) 2014 ADVA Soft. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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Vanessa Boynton
1-336-341-5887 Ext: Matter Communications for ADVA Soft
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