New York City (PRWEB) March 29, 2014
CerconeBrownCompany and its creative agency partner The Fantastical took top honors last night at the Advertising Research Foundation’s (ARF) prestigious 2014 David Ogilvy Awards for “Uncomplicate,” an integrated national brand campaign for the women’s clothing retailer J.Jill.
Other winners last night included The Coca-Cola Company “Let’s Go Crazy” (Ogilvy & Mather), HP “Printing That Helps Your Child Shine” (BBDO Singapore), Reddi-wip “Unleashing the Joy of Reddi-wip and Fruit” (DDB California), and Ford Fusion “It’s in the Game” (TDI).
Named after advertising legend David Ogilvy, The ARF David Ogilvy Awards for Excellence in Advertising Research annually celebrate his spirited advocacy of research in making good advertising better, recognizing the role of consumer research in creating successful advertising. The Awards honor extraordinary and/or creative uses of research in the advertising development processes of research firms, advertising agencies, and advertisers. The winning campaigns provide a keen understanding of how research can be used to create powerful, profitable campaigns.
The “Uncomplicate” brand platform was conceived entirely through research and deployed across national advertising, PR, online pre-roll spots, promotions and through all of J.Jill’s channels, including retail stores, packaging, catalog, customer service and at jjill.com. And the platform is successfully resonating with customers: J.Jill has experienced increases in brand engagement and revenues.
CerconeBrownCompany’s partner agencies that share the Ogilvy Award are The Fantastical (creative), Added Value (consumer research), Kathy Hart Planning (research) and PGR (media).
Founded in 2001, CerconeBrownCompany provides unified communications programs, including advertising, PR media relations, social media and online marketing, to brands that reach engaged consumers. Clients and experience include Rockport, TomTom, Massport, J.Jill, Luminox, adidas, Orvis, Cognos, Sperry Top-Sider, K2, The Timberland Company, Vibram and Quiksilver. For more information, visit cerconebrown.com or facebook.com/CerconeBrown.
About The Fantastical
The Fantastical is a Boston-based creative agency that creates highly branded and highly effective brand experiences by combining reality with something magical. They define and create great brands by developing an authentic voice across all media channels: digital, social and traditional branding. The agency is comprised of highly experienced creative tier-one agency brand builders and orchestrators founded by award-winning Creative Directors Michael Ancevic and Steve Mietelski. For more information, please visit http://www.thefantastical.com.