Auto Dealership Uses Eyewitness Surveillance to Increase Sales

According to a recent study done at a prominent automotive dealership in Maryland, the utilization of video surveillance to secure assets has proved to be much more than just a traditional security tactic to deter criminal behavior.

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Along with other improvements to dealership operations, we attribute up to 3-4 new car sales per month to the data provided by the Eyewitness Surveillance solution.

Baltimore, MD (PRWEB) April 02, 2014

Video Analytics Improve Operations and Sales

According to a recent study done at a prominent automotive dealership in Maryland, the utilization of video surveillance to secure assets has proved to be much more than just a traditional security tactic to deter criminal behavior. Improved technology and intelligent analytics tailored to address both security and operational needs have led to decreased theft and false claims rates. Additionally, customers have seen increased revenue opportunities due to improved sales and employee productivity.

Overall, this customer has seen reductions in losses (claims, inventory and damages) of over 80% following the installation of a video surveillance solution from Eyewitness Surveillance. They are increasing employee productivity by utilizing customer traffic analysis and alerts to employees’ PDAs to identify potential browsers. Using real-time video feedback and analyzing customer traffic patterns on the lot has enabled customers to structure vehicle inventory placement tailored to buying behavior.

“Along with other improvements to dealership operations, we attribute up to 3-4 new car sales per month to the data provided by the Eyewitness Surveillance solution. Operational and hard dollar savings have amounted to over $42,000 and annual profit gains in units sold have now reached over $40,000 as a result of the solution engineered by Eyewitness Surveillance.” - General Manager, Major Baltimore Area Dealership Chain

Eyewitness Surveillance provides remote interactive video surveillance and data monitoring to deliver security and operational management services to commercial businesses. Security services enable clients to prevent theft, inventory damage and false claims without the need for onsite guard services. Eyewitness installs digital cameras with enhanced analytics and an audio system at the client site. Eyewitness subsequently monitors the properties and interacts with subjects remotely from its in-house central station. Operationally, Eyewitness provides its clients with tools to track and manage assets, drive sales efficiencies and increase accountability.

If you would like more information about this topic, please contact Zach Ingram at 410-295-0960, x1622 or email at zachi(at)eyewitnessmail(dot)com.


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