Allayo Adds Biotech Industry Veteran to Board of Directors

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Allayo presents the industry with a unique opportunity to connect with and understand their patients.

San Francisco, CA (PRWEB) March 28, 2014

Today Allayo announced the addition of a new member to the company board of directors. Allayo, known for their innovative virtual health assistant app which was acclaimed at HealthBeat 2013 as one of the coolest new apps, provides health care consumers with an easier way to understand and act on their personal health information and assistance in arranging for appointments, prescription refills, lab work, and more. The mobile app provides a single point of coordination for personal health that also lets consumers win gifts and rewards for their healthy behaviors.

Joining the Allayo board of directors is Ronald Martell. For more than 25 years, Ron has built and managed unique businesses in the biotech industry. Ron is currently a founder of two life sciences companies, IGIstat and Cetya Pharmaceuticals. His recent experience includes the leadership of NeurogesX as President and CEO and Poniard Pharmaceuticals as Chief Executive Officer. Before joining Poniard he served as Senior Vice President of Commercial Operations at ImClone Systems where he built ImClone Systems' Commercial Operations and field sales. His prior experience also includes more than10 years at Genentech in a variety of positions, the last of which was Group Manager, Oncology Products, launching Herceptin® and Rituxan®.

“Ron has been a fantastic addition to our leadership team, bringing a keen insight into the challenges that concern life science manufacturers and their patients,” said Stephen Zocchi, co-founder and CEO of Allayo. “Ron has great entrepreneurial vision, tremendous experience in the development and go to market for health care products, and deep relationships within the life sciences investment community. His influence has already has a dramatic impact on our solution vision and on our planning as we take the company to the next stage.”

“Allayo presents the industry with a unique opportunity to connect with and understand their patients at a level never before available,” said Martell. “With the coming sea change in personal health information availability, patients will need help in understanding and acting upon their health data. Allayo’s approach to combining online technologies and offline services to assist patients with a single point of coordination fills a critical need for the industry as more responsibility for care shifts to the patient. I am excited to play a part in developing the company to take on this game-changing vision.”

About Allayo

With Allayo, being healthy has never been easier. Allayo offers a virtual health assistant that makes navigating the health care system painless by making it easier to understand your health care “to do’s” and arrange for basic health care services like doctor appointments, lab work, chiropractic and other therapies. Allayo helps to ensure follow through on personal health care and adherence to health plans through reminders and the support of medical assistants who handle the details when a personal touch is needed. The company is located in San Francisco and serves members nationwide. For more information or to try Allie, go to the App Store.

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