Jersey City, New Jersey (PRWEB) April 01, 2014
Jonathan Goodman, president of Halyard Consulting and professor at The School of Internet Marketing, interviewed Corey Post on his weekly podcast: The World of Internet Marketing. Corey Post is the founder and owner of Agile Leverage and has had a long Internet career starting with his early days with AOL in the 90s.
The topic for discussion in this interview was content marketing. Content has changed in recent years due to Google updates and other advances in technology. Post and Goodman talked about the difference between content marketing and search optimization. Post explained that content marketing is more focused on the audience and creating value for them while telling the brand's story.
"…it becomes even more about content and creating a user experience for somebody. Where it’s providing value both for the customer and for the client as an agency through the content creation." – Corey Post
Post explained that keywords have changed in purpose. They are now used to guide the intent of the content rather than meeting a level of density. User-generated content has become more important to businesses through product reviews, forums, chats, and even emails developing more prominence.
Post commented that contests are another way to enhance content marketing. They allow businesses to stand out from their competition and get people involved. Post provided guidance on how to create a successful contest; detailing everything from setting goals to announcing the winner. As the Internet and search continues to change, it is essential that businesses keep on top of those changes to stay ahead of the game.
To listen to the podcast, please visit: http://halyardconsulting.com/content-marketing-corey-post/
About The School of Internet Marketing
The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers for just $47 per month. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online. Visit http://www.theschoolofinternetmarketing.com to learn more.
About Jonathan Goodman
Jonathan Goodman is a professor at The School of Internet Marketing and the President of Halyard Consulting. He started his career over 20 years ago at the dawn of the Internet age producing websites for Fortune 500 companies. He holds an MBA, an MS, and a BFA. Halyard Consulting is an Internet marketing firm, exclusively focused on WordPress development and search optimization. Jonathan is also the author of the well-received book The World of Internet Marketing and has a weekly podcast by the same name.
James Martell, VP Business Development
Clearbrook Web Services, Inc./ The School of Internet Marketing
Phone: (604) 535-6352