New Green-screen Video Technology Provides Significant Web Site and Social Media Results

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Robin's Communications exec walks right onto its web page to deliver key messages and improved lead generation.

The employ of a new video solution for lead generation efforts has proven to bring a new level of results to Robin’s Communications, a New Jersey marketing communications firm.

The Walk-On video is a green-screen video that is not constrained by a box or a window. People move across a web page to deliver custom messaging, and as it turns out, enhanced performance of any email or web page.

Mr. Vitullo, the firm’s owner, explains, “It is different, engaging and measurable. We expected to turn many of the typical web site or responder page visits into truly interested viewers but we were happily surprised to see this level of performance. In our first test we went from .2% open rates on email with virtually no direct inquiries to 4.2% opens and direct inquiries increasing to 1.3%.”

“We also have seen the Walk-On video improve the social marketing results and the time web site visitors spend on our site by 37% within 60 days.”

This is not new technology. While it has been in use for several years and has been used by hundreds of companies it has flown under the radar. Now that it includes new tracking capability it is of interest to marketers who need to provide proof of performance in any client lead generation effort. Robin’s Communications currently has it being considered by two Fortune 500 technology companies.

Its current applications include its use in Email programs where the email’s message would ask a question and when the prospect selects "Find Out Here" they go to the responder page where a spokesperson walks onto the page and answers the question. For use in enhancing a web site the persuasive power of a salesperson or technical person can be used to provide insight and a personal touch. A company’s social and content marketing efforts are better positioned to go viral. Key social media posts can direct the viewer to a page enabled with the Walk-On video. When they see this very different use of video it really stands out, driving pass-along interest and of course increased visibility. To enhance regional objectives different messages can play in different geographies.

Current analytic capabilities include reports on each video or a simplified user interface for robust reporting on video plays, geo location, and much more.

About Robin’s Communications
Robin's Communications is a marketing communications consultancy whose subject matter experts help expand a client’s customer base, revitalize stagnant brands, and gain greater visibility with their target audiences. Our clients benefit from our team's hands-on experience in creating better results, faster.

To see an example of the Walk-On technology click here:

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Robin Vitullo
Robin's Communications

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