New York (PRWEB) March 31, 2014
Today Tiësto and Believe Entertainment Group (BE) announced plans for season three of “In the Booth,” a documentary-style series that goes behind the scenes with the world-famous DJ to give fans an up-close and personal look at the dance music superstar’s life and the global movement he has fueled. 7UP® will be the anchor partner for season three, which is slated to go live on YouTube (youtube.com/tiesto) this summer.
“I love producing In the Booth and there will be plenty of surprises this season,” said Tiësto. “Not only will my fans see me as an artist, producer and DJ, but also as a mentor. I love working with other DJs and now I’m bringing them in to be a big part of my show.”
Believe Entertainment Group is the studio behind In the Booth season three and is responsible for financing, producing, selling and distributing the series; co-founders William H. Masterson III and Dan Goodman are co-executive producing along with Tiësto.
“With the continued explosion of EDM, we are committed to In the Booth and to continuing to expand this series for viewers,” said William H. Masterson III, Co-Founder, Believe Entertainment Group. “Tiësto is an artist who is constantly reinventing himself, and that’s what we’re also seeing with each new season of In the Booth. From starting as a performer and producer to owning his own record label, releasing a major new album this Spring with Universal, and mentoring artists all over the world, Tiësto opens up even more in season three about his passions and what really drives him. We’re excited to partner with 7UP as they take their first major step into EDM.”
As anchor partner, 7UP is collaborating with Believe Entertainment Group and Tiësto to expand In the Booth, and will be integrated into the series through interviews with three “Bubbling Up” artists who are some of EDM’s newest stars: Danny Ávila, The Disco Fries and Canadian duo Dzeko & Torres. As the DJs spend time with Tiësto connecting over music, food, sports and even fashion, Tiësto will share advice with each artist on how to navigate the EDM space and move forward in their career. The series will also explore each artist’s background, training, how they got their first break, and what they’re hoping to learn from working with Tiësto.
Highlights of season three’s seven episodes include Tiësto launching his much-anticipated fifth studio album and celebrating with a New York release party. He’ll also be performing for some of EDM’s biggest crowds at the nation’s biggest festivals, as well as working with a Baltimore charity that assists people in financial hardship, which is something that has always been important to Tiësto.
“We’re making a substantial play into dance music this year, and we see our collaboration with Tiësto and In the Booth as an opportunity to help connect fans even more with the music and artists that are exploding across the U.S.,” said Dave Falk, vice president of marketing for 7UP.
In the Booth has had continued success on a global scale, with tens of millions of views globally in its first two seasons, and has become a proven show and platform over the last three years for reaching Millennials. With the expansion of social mediums, Believe Entertainment Group has, and will continue to promote the series through Tiësto’s Twitter and Facebook channels, where he has a combined online audience of close to 19 million fans across the globe.
Tiësto also has 500,000 video views per day on YouTube and is in the Top 40 most subscribed music channels; he generates 11 million views per month -- a staggering 200 million-plus total views since launching his YouTube channel. Tiësto boasts the No. 1 artist podcast in the world, “Club Life,” with over 300,000 weekly subscribers, and his official website, tiesto.com receives over 400,000 visitors per month.
In the Booth season three will live on a YouTube channel at youtube.com/tiesto and will be heavily promoted and distributed to a worldwide audience through Tiësto’s Twitter and Facebook channels and a dedicated section of Tiësto.com.
Tiësto is a performer who has transcended musical genres to create a global "Tiësto" brand. His achievements include: a Grammy nomination, numerous MTV awards, performing at the opening ceremony of the 2004 Athens Olympic Games to an audience of billions, and even a wax statue at Madame Tussauds. With over 16 million friends on Facebook, 2 million followers on Twitter, over 400 million views (and one million subscribers) on YouTube, his globally syndicated Club Life radio show as well as his Club Life iTunes artist podcast (#1 music podcast globally), Tiësto has truly become a universal phenomenon. Voted 'The Greatest DJ Of All Time' by Mixmag in 2011, the #1 DJ by Rolling Stone and recipient of DJ Mag's first ever "Top 100 DJs Legend Award," Tiësto has worked with superstars such as Kanye West, Bono, Coldplay, Katy Perry, Yeah Yeah Yeahs, Goldfrapp and many more. Tiësto is currently focusing much of his time in the studio on the production of his much anticipated studio album (to be released in Spring 2014). The first single from the album, "Red Lights," is a global smash and one of the winter's biggest club hits.
About Believe Entertainment Group
Believe Entertainment Group is a New York-based digital entertainment company producing high-profile content in partnership with elite talent and leading brands through a variety of digital outlets such as web, mobile, VOD and social media. Believe Entertainment Group recently launched @EpicEDM, a new, ongoing original content series featuring top electronic dance music (EDM) artists, festivals and clubs worldwide that is the first studio-originated content series designed specifically for the Twitter platform; the studio also recently premiered season two of The LeBrons, an original, animated Web series with two-time NBA champion and four-time league MVP LeBron James, on Xbox LIVE (http://www.the-lebrons.com), and season two of In the Booth, a documentary-style series with DJ/Producer Tiësto (youtube.com/Tiësto). Also launching in late 2013 were Money Where Your Mouth Is (Hulu.com/MMI), a new, original game show series hosted by comedian, actor, radio host and author, Jay Mohr, that was ranked the top game show of the Winter on Hulu and Hulu Plus, and Inspired: by Sabrina, a new women’s lifestyle show hosted by HGTV star Sabrina Soto. Previous projects include a lifestyle and entertainment news series with Jennifer Lopez and Nuyorican Productions, TBE, distributed through and in partnership with AOL (cambio.com/tbe). Believe Entertainment Group is known for its trailblazing 2011 premiere of The LeBrons on YouTube (youtube.com/TheLeBrons) with brand partners HP, Intel, Bing, Sprite, and Nike, distributed through LeBron’s Facebook, Twitter, and a dedicated section of LeBronJames.com, with syndication through Digital Broadcasting Group (DBG).
In 2010, Believe Entertainment Group formed an alliance with Paramount Digital Entertainment (PDE) working together on the hit digital series The Legion of Extraordinary Dancers (The LXD), created by Jon M. Chu (Step Up 2: The Streets and Step Up 3D) and distributed through Hulu; the company also expanded its partnership with MommyCast, the Webby Award winning multi-medium show for moms, and has plans for a major new relaunch to its mom's and women's platform in 2014.
Believe Entertainment Group is led by Dan Goodman and William H. Masterson III, co-founders of the studio, and Danny Fishman, who joined the company as partner in 2013.
Goodman and Masterson have launched previous digital entertainment projects including Seth MacFarlane’s Cavalcade of Cartoon Comedy (youtube.com/sethcomedy) with Family Guy creator Seth MacFarlane and meinspace.com, an online effort to support Sacha Baron Cohen’s Bruno, as well as original short form content with the world famous improv troupe, The Second City among others. Their extensive experience in advertising and marketing has led to brand and distribution partnerships with well-known, respected brands such as Intel, Sprite, Nike, P&G, HP, J&J, Microsoft, Acer, McDonald’s, U.S. Army and Dell, among others, as well as key distribution relationships delivering scalable audiences for their projects including YouTube, Google, Hulu, Digital Broadcasting Group, Facebook, Twitter and iTunes.