Baskin-Robbins Launches Online Cake Ordering Through Olo’s Digital Ordering Platform

Baskin-Robbins, the world’s largest chain of ice cream specialty shops, launched a national online ordering platform, powered by Olo, that allows guests to order and customize ice cream cakes and frozen treats for their special occasions.

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“Baskin-Robbins customers now benefit from the added convenience of browsing custom ice cream cakes wherever and whenever they’d like, with the confidence that comes from taking their time,” said Olo Founder & CEO Noah Glass

New York, NY (PRWEB) April 02, 2014

Just in time for the spring celebration season, Baskin-Robbins, the world’s largest chain of ice cream specialty shops, launched a national online ordering platform, powered by Olo, that allows guests to order and customize ice cream cakes and frozen treats for their special occasions.

Through the power of digital ordering, guests can explore a wide range of cake designs and ice cream and cake flavor combinations available at participating Baskin-Robbins shops nationwide in just a few quick steps, customize their order and even create a suggested or custom message using computer or mobile web ordering.

“The Olo platform is convenient for both Baskin-Robbins guests and crew members, especially during this busy spring celebration season,” said Carol Austin, Vice President of Marketing for Baskin-Robbins. “Online cake ordering gives our guests another fun and interactive way to customize and place their Baskin-Robbins ice cream cake orders, whether they’re at home or on the go.”

In just a few clicks, customers can navigate Olo’s easy-to-use ordering system any time of day or night to customize their sweet treats, find their closest shops, pay online, and arrange for an in-store cake pickup as soon as 24 hours after placing their order. The system gives guests time to create the perfect cake for any occasion and even browse Baskin-Robbins’ site for party extras such as favors and candles.

“Baskin-Robbins customers now benefit from the added convenience of browsing custom ice cream cakes wherever and whenever they’d like, with the confidence that comes from taking their time,” said Olo Founder & CEO Noah Glass. “The platform is sure to be a favorite for ice cream lovers for their special occasions.”

Visit http://www.BaskinRobbins.com/OnlineOrdering to browse the range of ice cream cakes available for online ordering and to find a nearby participating Baskin-Robbins shop.

About Olo
Founded in 2005, Olo is the original and best-in-class provider of online and mobile ordering capabilities for the restaurant industry. More than 150 top restaurant brands rely on Olo’s award-winning multi-channel sales platform to seamlessly integrate online and mobile orders with their point-of-sale systems, so operators have freedom of choice in technology and maintain an independent relationship with their customers. Today, more than 4 million customers use Olo to order ahead and get food faster at their favorite restaurants across the U.S. Learn more at http://www.olo.com or olo.tumblr.com.

About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 35th annual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at 7,300 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2013, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit http://www.BaskinRobbins.com.