Good People Studios Meets the Rising Demand for Video with Documentary-style Storytelling Campaigns

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Good People Studios helps keep their clients' marketing strategies up with the latest trends in video by offering content creation, channel population, optimizing and more.

Video has become completely pervasive in online marketing.

Good People Studios, a Nashville-based production company, keeps up the the rising trend of video marketing by including a wealth of content and channel population in their clients’ marketing strategies.

“Video has become completely pervasive in online marketing,” says owner and creative director, Josh Harrell. “The statistics are showing that those who are not incorporating video in their own marketing efforts are getting left behind.”

According to ReelSEO and YouTube’s head of global partnerships, Robert Kyncl, 90% of all web traffic will be video very soon. In less than a decade, YouTube has become the second most popular search engine, further defining its role as a key platform in marketing and advertising.

Harrell and his team recently launched a documentary-style storytelling campaign aimed to help businesses further engage their customers and potential customer base. They strive to tell the story in a way that is both engaging and entertaining. Pulling potential customers in by their emotions is a great way to ensure that they will remember the company.

In addition, Good People Studios adds a call to action within the videos and optimizes videos for SEO in order to create partnership with the website. This will help direct viewers into a funnel for that company or organization. GPS will also manage the channels to ensure the content stays fresh and organized to captivate the viewers.

These videos are not only important to the YouTube channel, but also for placing on the client’s website and for targeted email marketing. According to ReelSEO’s 2013 survey, 60% of marketing professionals are already using video in their email marketing campaigns and 84% on their website.

For GPS client, The Chef and I, video content is already setting them apart from other catering companies and restaurants in the Nashville area.

“We really infiltrated the restaurant to get to know them and their style and their unique story,” Harrell says. “They had over 500 views in the first week and we are very happy to see that most viewers are watching all the way through. To have their eyes on the brand for that long is a success.”

GPS has already begun working with several regional companies to tell their stories and is looking forward to expanding their customer base, regionally and nationally. They are also working on a feature-length film using the same storytelling approach with their clients.

Good People Studios is co-owned by Josh Harrell, an award-winning documentary filmmaker, and Cole Evans. It serves as the exclusive production house for Good People Creative, the content marketing company. For more information about Good People Studios, please visit

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