Through a survey and the focus groups, I am looking at why people are drawn to certain pins on Pinterest.
Laie, HI (PRWEB) March 31, 2014
Brigham Young University-Hawaii student Allison Devuyst received a research grant to study user behavior on Pinterest. Devuyst hopes the study will provide insight into what kinds of pins are most popular with consumers. The study will consist of a brief five-minute online survey and several in-person focus groups. Currently, Devuyst is actively recruiting participants. Results will be published on the Pinterest marketing blog PinnableBusiness.com.
“Through a survey and the focus groups, I am looking at why people are drawn to certain pins on Pinterest,” Devuyst said. “I hope to get insights that will help businesses and others learn what type of images do best for marketing their products or services on Pinterest.”
Devuyst spent the last six months studying Pinterest via the Pinterest website and many marketing blogs about Pinterest including Oh So Pinteresting, Six Sisters’ Stuff, NewspaperGirl, Pinnable Business, and HelloSociety’s blog. Most of her research has studied the influence of colors, backgrounds, and descriptive text on Pinterest users.
Those who wish to participate can take the quick online survey at http://bit.ly/1iIJpdK.
Allison Devuyst is a senior at BYU-Hawaii studying Hospitality and Tourism Management, with an emphasis in Marketing. She is a serial event organizer and aspiring Pinterest professional.