New York, NY (PRWEB) March 28, 2014
The survey of the public relations practices of 20 North American colleges and universities found that:
The colleges in the sample issued a mean of 182 press releases for all purposes in the past year. The median was slightly lower than this at 150, and the range was from a minimum of 10 to a maximum of 1,200.
The research universities in the sample set up a mean of 519 media interviews for faculty and staff in the past year.
The private schools in the sample spent a mean of $17,750 on outside public relations firms in 2013.
55.6 percent of colleges with more than 6,000 students (FTE) employ a service to track their college’s appearance in the media.