Private Colleges Spent an Average of $17,750 on Outside Public Relations Firms in 2013

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Primary Research Group has published The Survey of Public Relations Practices in Higher Education, ISBN 978-157440-283-4. This 130-page report gives extensive data and commentary of how colleges and universities are handling their public relations practices and presenting themselves to the broader public.

The research universities in the sample set up a mean of 519 media interviews for faculty and staff in the past year.

The survey of the public relations practices of 20 North American colleges and universities found that:

The colleges in the sample issued a mean of 182 press releases for all purposes in the past year. The median was slightly lower than this at 150, and the range was from a minimum of 10 to a maximum of 1,200.

The research universities in the sample set up a mean of 519 media interviews for faculty and staff in the past year.

The private schools in the sample spent a mean of $17,750 on outside public relations firms in 2013.

55.6 percent of colleges with more than 6,000 students (FTE) employ a service to track their college’s appearance in the media.

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James Moses
Primary Research Group, Inc.
212-736-2316
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