Private Colleges Spent an Average of $17,750 on Outside Public Relations Firms in 2013
New York, NY (PRWEB) March 28, 2014 -- The survey of the public relations practices of 20 North American colleges and universities found that:
The colleges in the sample issued a mean of 182 press releases for all purposes in the past year. The median was slightly lower than this at 150, and the range was from a minimum of 10 to a maximum of 1,200.
The research universities in the sample set up a mean of 519 media interviews for faculty and staff in the past year.
The private schools in the sample spent a mean of $17,750 on outside public relations firms in 2013.
55.6 percent of colleges with more than 6,000 students (FTE) employ a service to track their college’s appearance in the media.
James Moses, Primary Research Group, Inc., 212-736-2316, [email protected]
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