Managing Vision and Hearing Loss Through Mediaplanet’s “Vision & Hearing Health” Campaign Within USA Today

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Mediaplanet announces distribution of its second edition of “Vision & Hearing Health,” a cross-platform campaign that aims to shed light on the revolutionary innovations in the industry allowing those affected by vision and hearing loss to regain independence, while inspiring readers to keep vision and hearing health top of mind.

The 12-page print component of “Vision & Hearing Health” is distributed within this weekend’s edition of USA Today in the New York, Chicago, Dallas, Los Angeles, San Francisco and South Florida, with a circulation of approximately 450,000 copies and an estimated readership of 1.4 million. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

Derrick Coleman, starting fullback of the NFL Super Bowl Champion Seattle Seahawks, graces the cover and is featured in an exclusive interview on his personal triumphs over hearing loss through technology and responsibilities as a role model.

This campaign was made possible with the support of TV actress, Deborah Ann Woll, advocating for research and awareness of Choroideremia; and industry leaders including the American Optometric Association, Choroideremia Research Foundation, Prevent Blindness America, Helen Keller International, Hearing Loss Association of America, American Academy of Audiology, Hearing Health Foundation, Starkey Hearing Foundation and more.

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

Press Contacts:
Cara Futterweit

Jeremy Amigo

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Lauren Hubbard
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