The Sound of the Future Through a Partnership with SprintCaptel in Mediaplanet’s “Vision & Hearing Health” Campaign within USA Today

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Mediaplanet, partnered with Sprint CapTel, to highlight assistive technology and captioned telephone service for people with hearing loss, within the second cross-platform edition of “Vision & Hearing Health,” a campaign that aims to highlight the technological innovations in the industry allowing those affected by vision and hearing loss to regain independence.

“There are many new and exciting improvements to products and cutting-edge products being developed. It is a great challenge and opportunity for consumers and will continue to escalate,” explains Anna Gilmore Hall, Executive Director of Hearing Loss Association of America. “Unlike the situation years ago, nowadays just about everyone with any type or degree of hearing loss can be helped with some kind of assistive technology – If you are told there is nothing you can do and you should just learn to live with the hearing loss, seek a second opinion.”

The 12-page print component of “Vision & Hearing Health” featuring Sprint CapTel, is distributed within this weekend’s edition of USA Today in the New York, Chicago, Dallas, Los Angeles, San Francisco and South Florida, with a circulation of approximately 450,000 copies and an estimated readership of 1.4 million. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

Hearing loss continues to be a major public health issue. With about 20 percent of adults in the United States—48 million people—reporting some degree of hearing loss, this campaign serves as a source of inspiration and hope for readers in search of assistive devices that shatter the stigma of sensory impairments, while providing informative solutions that permit an active and independent lifestyle. CapTel services allow individuals with hearing loss to listen, speak and read what callers are saying during telephone conversations. Sprint CapTel services are available as a component of Sprint’s array of relay services. Sprint is the largest and most technologically advanced telecommunications relay service provider in the nation with more than 20 years of experience in providing relay services to persons who are deaf, hard of hearing, or have a speech disability to communicate on the phone. Sprint’s experience in this field assures Sprint Relay/CapTel users receive quality service regardless of the type of relay service being used.

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

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Lauren Hubbard
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