Queue Wins Gold Reggie Award For New Product Launch Campaign

Winning gold for its compelling omni-channel launch of Dannon’s Yopa! Greek Yogurt, Queue Marketing Communications Group proved that with the right brand activation, even a small, unknown brand can break through a saturated category.

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Queue Wins Gold Reggie Award!

Chicago, Illinois (PRWEB) March 29, 2014

Queue, a brand activation agency, took home gold in the New Product Launch Campaign category at the highly anticipated Brand Activation Association’s (BAA) REGGIE Awards in Chicago, IL.

The “Yopa! Greek Yogurt - Like It and Win Sweepstakes” was an integrated 6-week event that Queue created to launch the new brand. Leveraging the broad influence of an Olympic gold medalist, Queue enlisted Gabby Douglas to ask America to take the Yopa! Taste Challenge and like it on Facebook for a chance to win. The sweepstakes participants, however, weren’t the only winners in this campaign – the resulting 80% increase in volume was just the beginning of a winning campaign for Yopa!.

By bridging the gap between brand awareness and brand activation, the integrated launch generated extraordinary results. Shareable coupons, blogger events, and posts by Gabby drove widespread awareness and fan-generated content, including trending #1 in the U.S. on Twitter.

What’s more, Queue’s unique QS2.0 automated platform allowed the brand to dynamically publish, post, monitor and interact with event content in real-time. This not only increased performance, but also allowed Queue to review analytics for optimization. Using technology in new ways to connect with consumers is integral at Queue:

“Brand activation, consumer promotions and shopper marketing are experiencing sweeping changes. Many brands are catching up to the channels and technology already adopted by their consumers. Receiving this award from the BAA reinforces the need for clients and agencies to adopt new technologies and evolve to truly meet the consumer on their path to purchase,” said Queue President, Ross D. Vangalis.

To learn more about the Yopa! case study or the QS2.0 platform visit in-queue.com.

About Queue
Queue is a next generation brand activation agency specializing in omni-channel brand activation services, mobile marketing and advanced promotional analytics. Queue utilizes services, technology platforms and channel integration to enable true consumer brand integration. For more information, visit in-queue.com.

Media Contact:
Frank Salamone
e: fsalamone(at)in-queue(dot)com p: 312.564.6000 x25
Queue Marketing Communications Group Inc.
820 West Jackson, Suite 350 Chicago IL 60607


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