Database, Storage & Backup Software Publishing in the US Industry Market Research Report from IBISWorld Has Been Updated

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As the economy recovers and more businesses require database and storage services, industry firms will benefit; furthermore, the industry will look to small businesses, a previously underserved market, to expand. For these reasons, industry research firm IBISWorld has updated a report on the Database, Storage & Backup Software Publishing industry in its growing industry report collection.

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The industry will grow further as it targets underserved markets such as small businesses

The Database, Storage and Backup Software Publishing industry performed well over the five years to 2014, thanks to booming corporate profit and private investment in computers and software. Database software serves a key purpose within a firm's information technology infrastructure; the software allows companies to analyze operational data and make more informed decisions about their product offerings. Growing knowledge of the benefits of industry products, including data-protection services through storage and backup software, and low interest rates, which make investment relatively cheap, largely explain the industry's expected annualized revenue growth rate over the five years to 2014; this growth includes an estimated increase in revenue in 2014 alone.

The industry's major players are technology giants that offer numerous products and services, many of which fall out of the industry's scope. These large database vendors view acquisitions as a primary means of expansion. Consequently, the number of industry enterprises contracted at an estimated annualized rate over this period. Examples of acquisition activity include Oracle's 2010 purchase of Sun Microsystems, a pioneer in high-end server manufacturing and owner of the popular open-source database MySQL.

Furthermore, according to IBISWorld Industry Analyst Stephen Hoopes, “IBM recently bought Netezza, and Teradata purchased Aster Data; both acquisition targets were prominent operators in the rapidly growing data warehouse (DW) appliance space, including integrated sets of servers, storage, operating systems and database management systems.” As part of this consolidation, “employment has declined at an estimated annualized rate over the five years to 2014,” says Hoopes. However, the average wage has increased moderately as firms compete for a limited supply of highly skilled labor.

The Database, Storage and Backup Software Publishing industry operates with a high level of market share concentration; in 2014, the four largest firms are estimated to account for a majority of industry revenue. The competitive characteristics of this industry favor a high level of concentration. Over the five years to 2019, DW appliance offerings, especially those accessible entirely over the internet on a subscription basis, are expected to be major growth drivers as the industry reaches out to underserved markets, particularly small businesses. During the period, industry revenue is forecast to rise substantially, increasing at an annualized rate in the five years to 2019. The large players that dominate the industry are anticipated to continue their aggressive acquisition activity, causing the number of enterprises to continue declining, albeit at a slower forecast annualized rate from 2014 to 2019.

For more information, visit IBISWorld’s Database, Storage & Backup Software Publishing in the US industry report page.

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IBISWorld industry Report Key Topics

The Database, Storage & Backup Software Publishing industry develops and distributes database management, storage and remote backup software systems. Operators may also assist in the installation and maintenance of these software systems. This industry also includes the development of middleware, which acts as an intermediary between databases and business analytics software. The industry does not include hardware manufacturing, operating system publishing or business analytics software publishing.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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Gavin Smith
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