Pixel Power Re-Invents Promo Versioning Workflow and Drives Down Costs for File-Based Channel Operations

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Pixel Power Ushers in the Age of the $1 30-Second Promo Version and Rewrites the Rules about How Media Companies Pay for Graphics Versioning, All While Delivering Support for Workflows through 4k and Beyond

Pixel Power Pixel OnDemand software

Pixel Power can confidently demonstrate how a busy channel that needs to create dozens or even hundreds of promo versions per day can drive the cost per 30-second promo version down as low as $1 per promo

Pixel Power, the innovative supplier of broadcast playout solutions with integrated graphics, today announced the arrival of the $1 promo version enabled by its game changing Pixel OnDemand and Pixel Factory graphics production solutions. Pixel OnDemand is a first-of-its-kind, software-only graphics solution that enables a media company to break free from traditional CAPEX infrastructure and its cycles of depreciation. Pixel Factory is a low-cost, server-based implementation of Pixel Power’s world-class graphics engine intended to support today’s file-based operations with industry standard file output.

“Since Pixel Factory and Pixel OnDemand first emerged last year, they have caused broadcast facilities around the world to re-think how they invest in graphics capability,” said Pixel Power CEO James Gilbert. “Pixel Factory has made massive graphics horsepower affordable and flexible to deploy in modern file based workflows. With Pixel OnDemand, media companies have the flexibility to pay for the rendering time they actually need rather than spend capital for under-utilized capacity. What that means is Pixel Power can confidently demonstrate how a busy channel that needs to create dozens or even hundreds of promo versions per day can drive the cost per 30-second promo version down as low as $1 per promo assuming a conservative mere 20% utilization—a stunning differential from manual editing costs today. ”

Pixel Factory and Pixel OnDemand do not remove the need for the traditional creative workflow elements, what it does is make the versioning process ultra-efficient. This workflow means that creative time is better spent on the design quality, with more specialized, seasonal and targeted propositions produced. The use of additional promo versions ensures powerful and engaging content that captures audience attention enhancing the brand, reducing churn, retaining eyeballs and giving channel standout in a crowded market.

Pixel OnDemand is an easily deployed software package that runs on standard IT servers. It was designed to meet the unique needs of nonlinear, store-and-play content delivery operations such as IPTV channels, video on demand services, mobile content, news operations, and second screen viewing applications. Output is a pixel perfect match to that of Pixel Power hardware products.

Once deployed, operators purchase conveniently sized blocks of rendering time to suit the complexity and quantity of their output. This makes it easy for an operator to share its rendering costs across multiple channels with different requirements.

Pixel Factory is a server-based implementation of Pixel Power’s graphics engine intended to support today’s file-based operations. It is an ideal solution for adding extra graphics capability to support needs such as quality control, web delivery and post production, or to enhance program material and add graphics overlays for playout and streaming applications. Integrated Gallium workflow management provides the scheduling, asset management and workflow automation needed to optimally manage multiple rendering devices.

For more information visit Pixel Power at NAB 2014, April 7-10, in Stand N2034 or online at http://www.pixelpower.com.

About Pixel Power:
Pixel Power provides innovative graphics production and integrated playout delivery systems for broadcasters, OB truck companies, playout facilities, post-production houses, venues and sports complexes. Our award-winning branding and promotions systems, graphics-enabled master control switchers, and sophisticated HD/SD switchable graphics production systems allow producers to deliver dynamic live and pre-recorded content for any SD, HD, mobile, online or interactive application.

For 25 years Pixel Power’s engineering prowess and dedication to customer support have made it the industry’s first choice. Our customer base of over 2000 systems includes market leaders like ABC, Astral, CBC, Disney, Discovery, ESPN, HBO, MTV, CNBC and Technicolor.

Headquartered in Cambridge, England, Pixel Power has a subsidiary located in Burbank, California and a Middle East office in Dubai, as well as a global network of carefully selected distributors trained to support any requirement.

Pixel Power can be contacted online at http://www.pixelpower.com.

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