Through this partnership, advertisers can now engage shoppers when and where they are closest to purchase through connective ads and integration with mobile and social media.
Chicago, IL (PRWEB) April 02, 2014
elevate DIGITAL, a leading developer of street-level digital interactive technology, announced today a partnership with Adspace Networks, the leading provider of digital video advertising in malls. Adspace will sell traditional digital and interactive advertising across elevate’s network of 400 interactive digital displays to be deployed in 40 shopping malls across the United States.
elevate’s free-standing units have an interactive screen on one side, and a traditional non-interactive screen on the other side. Adspace will add the non-interactive screens to its digital mall-based video network, and also offer advertisers the opportunity to develop content for the interactive screens.
“By bringing interactive technology and media to the top mall locations in the country, we’re able to make the shopping experience truly engaging,” said George Burciaga, CEO and founder of elevate DIGITAL. “Through this partnership, advertisers can now engage shoppers when and where they are closest to purchase through connective ads and integration with mobile and social media.”
Adspace’s current digital mall network reaches 48 million individuals each month through digital video advertisements. With elevate, Adspace will be able to help its existing advertiser base achieve greater reach and even higher levels of engagement through the use of interactive technology.
As with its other deployments, elevate DIGITAL’s interactive will provide informative content, interactive applications and connective advertising to enhance the shopping experience for mall patrons. The interactive screens are equipped to easily share content with mobile devices and social media, allowing anyone to take information on the go.
“Through this partnership, Adspace will expand its footprint to 234 Class A malls in 53 markets, representing 68 percent of the U.S.,” said Eric Steinert, EVP, Business Development, Adspace Networks. “This expansion provides our clients with even greater reach, while also allowing them to increase engagement through interactive functionality.”
The elevate DIGITAL network is already active at high-traffic locations in Chicago, Las Vegas and Milwaukee.
For more information, visit http://www.elevateDIGITAL.com.
About elevate DIGITAL
elevate DIGITAL interactive displays enable advertisers to reach consumers through a leading edge, highly engaging interactive medium and provide consumers with free access to a broad range of information and services. elevate DIGITAL display units are designed for placement in both indoor and outdoor high-foot-traffic locations and are available in multiple sizes designed to meet the particular needs of each location. For more information, visit http://www.elevateDIGITAL.com.
About Adspace Networks, Inc.
Adspace Networks, Inc. (http://www.adspacenetworks.com) owns and operates the Adspace Digital Mall Network, the largest Nielsen measured digital place-based video network in the country. Currently located throughout 206 Class A malls across the United States, the network consists of 2,878 HD “Smart Screens” in two formats: nine foot “floor mounts” in portrait format and 42 to 63 inch “aerials” in landscape format. The Smart Screens show programming that enhances the shopping experience, combining a mix of the best deals, latest trends, most current merchandise, style tips, local weather, and entertainment news. The network reaches 48 million unique individuals each month (source: Scarborough), and is particularly effective at reaching teens, young men and women of all ages. Adspace is also a charter member of the Digital Place-based Advertising Association (DPAA), an organization helping to provide standards and best practices for the burgeoning, digital place-based video advertising industry.