Saint Louis, Missouri (PRWEB) March 31, 2014
SEO Arbiter is proud to announce the launch of its pay-per-click analysis system. The pay-per-click marketing analysis includes use of an internal portal that allows SEO Arbiter to analyze the effectiveness of a prospect's pay-per-click marketing campaign. An intuitive web-based report is then generated to allow the prospect to accurately and quickly visualize the results of his or her marketing dollars spent.
The PPC analysis report will allow the prospect to see how much they have spent in pay-per-click activity, the total number of dollars wasted, and the actual search terms that led to these wasted dollars.
Justin Gunther, the President of SEO Arbiter, stated: "The PPC analysis report offers small businesses that are doing paid Search Engine marketing tremendous value. From our experience performing PPC analysis, the vast majority of accounts are simply not set up correctly. This results in wasted dollars that accrue over time."
Search Engine Marketing is considered to be one of the most powerful forms of online advertising. It's important that small business owners take the time to understand the conditions under which their ads will be displayed, known as "match types," and also spend the time to review the actual keywords that resulted in a click on their ads.
Also included in this process is managing what are known as negative keywords, which can help small business owners pinpoint the source of wasted dollars and then eliminate the problem going forward.
"Most small business owners set up their account, and simply do not understand how to do it properly. Few understand under what conditions their ad will be displayed," Gunther added. "In the Search Engine's client area, the search and click data is grouped together and displayed in such a way that it could be misinterpreted. The user may think they received clicks only for a certain set of keywords specific to their business; however, if you review the individual keyword search terms that resulted in a click on their ad, a certain percentage is unrelated."
For many small businesses, it can be a real eye-opener and shock to see the actual keywords that resulted in a click that they paid for."
To request a free PPC account analysis, or for more information about our PPC management services visit SEO Arbiter at http://www.seoarbiter.com/pay-per-click-management.aspx.