When we saw how fun the game was, we knew consumers would find value in it because it also allows them to learn about the great benefits that come with window coverings.
Orange, CA (PRWEB) March 31, 2014
Budget Blinds, a leading provider of custom blinds and window coverings, is gearing up for the release of their “Click it to Fix It” Facebook game, set to roll out nationally April 1st.
The game challenges players to maintain a comfortable home environment by clicking on items that are creating an imbalance. Items include windows, cabinets, lights and appliances. When these items flash red, players must click on them to rack up points and obtain fun upgrades and power-ups. The pace quickly becomes fast and furious and if you don’t click items in time, it’s game over. At the end of the game, players can share their scores with Facebook friends.
Currently, more than 260 million people play Facebook games each month, and Budget Blinds has adopted a forward-thinking approach by getting in on online gaming as a method of marketing their products and services to a large social media savvy demographic.
The Budget Blinds “Click It to Fix It” game differentiates itself by not only providing an entertaining pastime, but also by educating consumers on the benefits of the various window coverings the company carries such as blinds, draperies, shutters, and cellular shades. These benefits include insulation to keep the home cool in the summer and warm in the winter, light filtration, energy efficiency, child safety, privacy control, and eco-friendly products.
“A large amount of our target audience is active on social media and we thought this was an excellent approach to further engage and interact with them,” said Chad Hallock, CEO of Budget Blinds. “When we saw how fun the game was, we knew consumers would find value in it because it also allows them to learn about the great benefits that come with window coverings.”
Facebook has found success for some time in the gaming circuit by allowing players to interact and compete with their friends across multiple platforms. Budget Blinds’ “Click It to Fix It’ game allows them to do that by sharing their scores with friends. To download and play Budget Blinds’ “Click It to Fix It” Facebook game, visit https://apps.facebook.com/bbclickittofixit/.