Adeptia, Inc. Expands Senior Marketing Team with Key New Hires

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Marketing Veterans Will Support Continued Growth of Adeptia’s Innovative Self-Service Integration Solutions

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Strategic additions to the marketing team underscore Adeptia’s continued commitment to growth.

Adeptia Inc., a leading provider of innovative cloud and on-premise self-service business connectivity and integration solutions, announced today the addition of Jennifer Egan as Creative Director to its senior marketing team to support the continued growth of the company. Egan brings more than 20 years of experience in graphic design and marketing to her new position as Adeptia’s Creative Director. In this role she will be responsible for the overall creative direction of the company’s marketing campaigns.

“Jennifer brings unique experience to Adeptia and her creative vision will immediately impact our marketing strategy,” said Andrew Griffin, CMO of Adeptia. “As Adeptia continues to grow, her creative skill will be invaluable both in bringing new products to market and in driving momentum across our current offerings. This strategic addition to the marketing team underscores Adeptia’s continued commitment to growth and is the first of many exciting announcements we have in store for the year ahead.”

Prior to joining the Adeptia team, Egan served as a Graphic Designer at Fabricators and Manufacturers Association, Int’l where she earned experience by creating and promoting the brand identity of FABTECH, North America’s largest metal forming, fabricating, welding and finishing event, across several vertical industries.

Griffin also announced the addition of Paul Balsom to his team, in the position of Senior Digital Marketing Manager. Balsom will be responsible for overseeing outbound email campaigns, social media management, and will contribute extensively to PPC and SEO activities for the company. Balsom has served in the digital marketing space for over five years, with broad experience in content marketing, email communication and corporate blogging.

About Adeptia, Inc.

Adeptia Inc. is the leading provider of innovative self-service business connectivity and integration solutions. Adeptia believes that business users should be able to access information anytime and anywhere by creating integration interfaces themselves. Adeptia's mission is to enable this self-service capability through a unique hybrid cloud and on-premise integration offering that combines data, application, B2B and business process integration. More than 400 customers, ranging from Fortune 1000 companies to mid-sized and small businesses, have deployed Adeptia's reusable and highly scalable technology.

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Andrew Griffin
Adeptia, Inc.
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