Molly Kraus Named Account Director at Theory House

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Industry veteran expands agency’s shopper marketing offering.

Theory House retail marketing and branding agency
At Theory House, we continue to build our unique model crafted around the idea of being 'The agency built for retail'.

Retail marketing and branding agency Theory House announced today that Molly Kraus has joined the agency team as Account Director.

Kraus joins Theory House with more than 15 years of experience developing and managing shopper marketing initiatives, including more than 13 years at G2, now part of the Geometry Global business of WPP. She has supported both brands and retailers including Barilla, Best Buy, Coca-Cola Bottling Co. Consolidated, Diageo, and Energizer Personal Care.

“At Theory House, we continue to build our unique model crafted around the idea of being 'The agency built for retail' and Molly’s expertise and passion for flawlessly executing shopper marketing programs align perfectly with our vision,” said Jim Cusson, president, Theory House. “She brings together data analytics, shopper marketing, and experiential activation to create innovative and compelling programs that will provide great value to our clients.”

“Theory House is known for insightful strategy and award-winning design, and I will bolster the agency’s ability to execute shopper marketing programs,” said Kraus. “I’m looking forward to bringing my unique capabilities to create shopper experiences that make a difference for our clients.”

About Theory House
Theory House, headquartered in Charlotte, NC, is 'The agency built for retail.' They help retail marketers thrive using a complete suite of services, including: research and insight, strategy, branding, design, shopper marketing and brand portfolio management. Theory House creates differentiated retail brands and engaging shopper experiences that result in meaningful and profitable consumer relationships. More information about Theory House and its approach to retail marketing can be found at or by contacting Jim Cusson at 704-665-0714.

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