San Francisco, CA (PRWEB) March 31, 2014
Social marketing startup Gruv announces the launch of its new platform focused on promoting individually owned businesses through its online marketplace. Gruv is a discovery, social connectivity and e-commerce platform which differentiates itself by allowing users to discover great content directly from the individually owned business and facilitates the transaction so that discovery can instantly be turned into an experience with the potential for long-term engagement between the business and the consumer.
“Most individually owned, home-based businesses rely heavily on referrals to generate revenue. However, growth of the business and new customer acquisition are severely limited because there are very few ways to engage prospective customers – those within a few mile radius,” says Sonal Sahai, Founder and CEO of Gruv. “The Gruv platform allows freelance and creative professionals as well as instructors and coaches to post their services, blogs, even their portfolio on its online marketplace to gain visibility and reach an audience they couldn’t previously. All the content comes directly from the source - the business, so it is not artificially curated. This way the business speaks directly to its consumers and engages them with meaningful promotions,” continues Sahai.
Gruv’s goal is to bring users and businesses together at the corner of local and social. It allows users to connect with the businesses they are interested in supporting and allows for notifications when the businesses post offers, blogs or other value-added services. Gruv incorporates connectivity with e-commerce enabling businesses to create customer loyalty, and for its connected users to be rewarded for it.
Gruv’s inception began when founder Sonal Sahai realized she wanted to interact more efficiently with her small business’ customers. She felt it was important to provide a platform that allowed businesses to reach out directly to their potential users – those within a few mile radius and allow for social connectivity to drive customer loyalty. Gruv provides a set of self-enabling tools so businesses can manage their online presence in their own words, with their price and on their schedule.