No one has truly cracked the code for effective mobile advertising until now.
London (PRWEB) March 31, 2014
Mobile Cloud Labs Plc., developers of high-quality applications for smartphones, handheld devices, and portable computers, has been granted a provisional patent for its ground-breaking technology that provides both location and temporal tracking of mobile device users. The patented technology makes it possible to pinpoint users in time and space in order to deliver targeted messages, and serves as the technology that powers the AdAbout mobile advertising network.
Analysts predict that spending on global mobile advertising will reach $18 billion in 2014, and the market will grow to nearly $42 billion by 2017, stating that some of the largest areas of growth will be due to better tracking and location for these ads. Mobile Cloud Labs’ patented mobile tracking platform is one of the first technical solutions to enable advertisers to track users and deliver promotional messages using time and location.
Current social media trends are growing in the “where am I and what am I doing right now”, with the patent pending technology Mobile Cloud Labs has developed it can offer on time, on target and on demand ads geared towards the social media crowd.
“No one has truly cracked the code for effective mobile advertising until now,” said Richard Sylvester, CEO of Mobile Cloud Labs Plc. “Mobile technology is evolving quickly, and there are companies doing some extraordinary things with mobile marketing, but we plan to attack this market with a unique patent pending process that is sure to be a success. The technology is incredibly versatile so the applications are almost endless.”
For example, using Mobile Cloud Labs upcoming tracking platform, advertisers can deliver instant coupons and promotions, such as a discount for coffee when you walk by Starbucks, or an instant coupon and directions to Starbucks when you walking into a competing Dunkin Donuts shop. The technology uses proximity, making it possible to offer ads based on location, and temporal tracking, to make offers specific to a time or date and a specific location. For example, if a consumer walks by a restaurant at noon, the system can deliver a lunch-related promotion. The system can even time-stamp an offer, for example “Join us for lunch in the next 15 minutes and 15 percent off.” The system also can be set to make pre-scheduled offers at specific times, such as Tuesdays and Thursdays between 11:30 and 1:30.
Part of what makes Mobile Cloud Labs’ location and temporal tracking system unique is that it tracks users with extreme accuracy without the use of the battery draining GPS positioning systems, cell tower triangulation or Wi-Fi triangulation. That means it will work virtually anywhere.
For more information, visit Mobile Cloud Labs on the web at http://www.mobilecloudlabs.com.
About Mobile Cloud Labs Plc
Mobile Cloud Labs are developers and marketers of high-quality applications for smartphones, tablet computers, and laptops with offices in England and the United States. The company is currently developing new location-based applications booming mobile advertising market, delivering messages with pinpoint accuracy to open up new marketing and point-of-sale strategies. The company is also developing new smartphone users to help them get more from their mobile social media experience.