“CurvePay now offers the unique ability to track and target customers based on their history at the time and place of purchase, enabling merchants to drive purchase behavior while the customer is inside their store.”
WESTBURY, N.Y., (PRWEB) April 01, 2014
CurvePay, a disruptive new full service payment processor, today announced the completion of its acquisition of Transaction Labs (T-Labs), the world’s only direct payment processor to combine front and back end processing with Big Data analytics capable of delivering real time, targeted 1-to-1 marketing for brick-and mortar merchants.
The T-Labs platform processes a billion transactions annually with direct connections to the associations (Visa, MC, AMEX, etc.) and transaction speeds up to 10x faster than traditional processors. Clients include Subway North America with over 29,000 locations. In addition to being the most advanced Merchant, Issuer, and Stored Value processor in the industry, TLabs captures and analyzes all POS transaction data (including SKU-Level detail), enabling it to deliver real-time targeted marketing and loyalty messaging via POS, Mobile, and Application platforms.
The acquisition of T-Labs allows CurvePay to offer solutions to ISOs, VARs, and international partners as well as Multi-Unit Retailers, Multi-Lane Retailers, and Restaurant chains, delivering a full suite of state-of-the-art payment processing options through a single, secure point of integrated service and support.
“Acquiring T-Labs makes CurvePay a truly disruptive player in the payments industry,” says CurvePay CEO Edward Myers. “CurvePay can now offer its merchants and resellers an entirely new price/performance threshold for their processing needs. This technology, coupled with T-Labs’ ability to deliver real-time, personalized targeted marketing based on consumer history, gives brick-and-mortar merchants a capability that had previously been available only to the largest online retailers.”
“T-Labs is the only payment processor able to acquire, retain, and act upon complete purchase data for brick-and-mortar merchants,” adds Dan Devlin, founder and CEO of T-Labs. “This unique ability to track and target a customer based on their purchase history enables merchants to drive consumer behavior at the point of sale.”
CurvePay will exhibit at the upcoming Electronic Transactions Association (ETA) TRANSACT 14 conference at the Mandalay Bay Resort and Casino in Las Vegas on April 8–10, 2014. Resellers interested in exploring business opportunities may stop by booth 1054 during the event to speak with CurvePay executives.
Designed to provide merchants and resellers with an entirely new dimension in payment processing, CurvePay redefines traditional price/performance thresholds while offering the ability to transform transactional data into targeted, 1-to-1 marketing. Through a single, secure point of integrated service and support, CurvePay's Direct front and back end processing, Big Data analytics and dashboard, real-time fraud detection and prevention, loyalty, gift, prepaid card programs, merchant cash advance, EMV, true End-to-End encryption, Sales Tax reporting, IRS reporting and other merchant acquisition and retention tools are innovating the future of payments.
CurvePay is a privately held corporation with offices in Westbury, NY, Las Vegas, NV, and Bend, OR. For more information visit curvepay.com.