Zunesis, Inc. Announces New Division Focused On Helping Companies Realize ROI From Their Social Media Marketing Efforts

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iweSocial, a new division of Zunesis, Inc., provides Social Media Listening, Management and Reporting Services to clients across all industries and verticals.

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The team at iweSocial believe that organizations today want to leverage Social Media Command Centers for brand reputation management, crisis communications, customer support, market research, marketing measurement and consumer engagement.

Zunesis, Inc., a CRN IT Elite top 250 company based in Denver, Colorado is proud to announce the launch of a new subsidiary called “iweSocial.” iweSocial is an expansion of Zunesis’ Social Business practice which launched in spring 2013. The move signals the growing importance major companies are placing on their reputation on social media sites such as Twitter, Facebook and LinkedIn.

About this new division, Steve Shaffer, Zunesis President and CEO said, “Given the overwhelming demand for our Social Business services, it made sense to provide increased focus and dedication to this exciting part of our business by creating iweSocial. Dr. Evan Escobedo has provided excellent leadership for Zunesis in developing valuable services that are easily integrated into the marketing, public relations, and customer services aspects of organizations.”

iweSocial’s team operates in a top-of-the-line social media command center, which provides their dedicated strategists with access to multiple big data analytics and social listening platforms. By combining multiple toolsets with an experienced team, iweSocial can provide a unique social media service that most companies do not have access to.

“I couldn’t be more excited about this launch,” said Dr. Evan D. Escobedo, iweSocial’s Principal and General Manager. “We are working with Banks, Universities, Local Government, Hospitality, and Technology companies to name a few. With our established methodologies, awesome people and best-in-industry tools, we are a proven solution for companies that want to realize return on investment from their social media marketing efforts.”

In addition to social media listening, iweSocial offers advanced web analytics. By subscribing to an iweSocial Insights package, companies are regularly given reports on their overall web presence. These reports include metrics on total online volume, public sentiment, and online share-of-voice amongst competitors. Specialists use this data to collaborate with the client marketing teams with the goal of creating a cohesive online and social media strategy that will appeal to the brand’s target demographic.

To learn more about iweSocial's services, visit iwesocial.com.

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Megan Shaffer
Zunesis, Inc.
+1 (720) 221-5201
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