Achieving Mastery in Menu Selling
Atlanta, GA (PRWEB) April 02, 2014 -- Answering the call for transparency among latter day auto sales professionals, the Closing Tools Mastering Menu Sales F&I Training workshop hosted by industry pioneer Rebecca Chernek will focus heavily on teaching dealerships to achieve mastery in the seldom practiced skill of menu sales. Taking place at the Georgia Tech Global Learning Center from May 13 to May 14, the workshop will provide participants with intensive, real-world lessons on how they can effectively overcome the stumbling blocks inherent in adapting their F&I sales strategies to a uniquely 21st century approach.
Operating on the philosophy of transparency and trust, menu sales have been recognized by the most highly successful auto retailers as an essential practice for the boosting of profit margins, the reduction of liabilities, and the creation of a long standing, loyal customer base. Chernek’s F&I workshop has been favored by numerous dealers throughout the U.S. and Canada for its direct approach in practicable issues in finance and insurance – as well as for its effortless applicability to both beginner and advanced students.
Chernek credits the success of her workshops in increasing dealership product sales to her no-nonsense approach. “This isn’t a workshop for the light-hearted,” Chernek said. “I don’t take a cookie-cutter approach to offering actionable solutions to dealerships. This F&I workshop is intended specifically for car sales pros and dealers who want to take their success to the next level.”
An auto industry professional with more than three decades of experience in finance and insurance, Chernek began her career in the 1980s where she toiled in the trenches of front-line auto sales before founding her own consultancy. An industry veteran, Chernek once worked for AutoNation and helped steer the course when the number one retail giant took its first steps toward implementing the practice of menu selling in 1997. She launched Chernek Consulting in 2001 to focus her efforts on training dealerships throughout the country in the areas of adaptation and change.
Chernek describes Closing Tools Mastering Menu Sales as an interactive workshop where emphasis is placed on the student, not the presenter. “If you’re not looking for improvement in your performance through a straightforward, upfront selling solution,” Chernek cautions, “then this workshop may not be for you.” Chernek’s candid, “thrive or die” credo has made her among the most successful and sought after workshop leaders in the auto sales industry, with the vast majority of participants reporting increased levels of productivity in the all-critical stage of post workshop practice.
In addition to holding on-site workshops in dealerships throughout the U.S. and Canada, Chernek has presented to NCM 20 Groups and NADA 20 Groups. She is a frequent contributor for NCM and has had her articles published in Wards Magazines and F&I Management Technology. She is also the creator of the recently launched F&I Today Facebook group and can be contacted directly via LinkedIn. To register for the Closing Tools Mastering Menu Sales workshop, visit http://www.ccilearningcenter.com.
Rebecca Chernek, Chernek Consulting, LLC, http://www.ccilearningcenter.com, 404 276-4026, [email protected]
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