Toronto, ON, CA (PRWEB) April 07, 2014
Leonardo has been working with IHG to enhance visual content on some of the hotel chain’s individual brand websites – for Holiday Inn®, Holiday Inn® Express, Holiday Inn Resort®, Holiday Inn Club Vacations®, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, EVEN™ Hotels, Staybridge Suites®, and Candlewood Suites®. On June 6, 2013, Leonardo’s VPowered Multi-Media Web Galleries were launched on these websites, enabling them to display photos and virtual tours embedded in the individual hotel pages for all properties within these brands.
Leonardo’s VPowered Multi-Media Web Galleries for hotel chains:
As part of their VScape license, Leonardo further enhanced the IHG websites with the Rooms Type Module. This module provides the ability to associate and display room specific visual content with room codes and display that content deep in the booking funnel on their consumer websites.
Leonardo research has shown the image category most in demand by consumers, is room-specific photos and virtual tours. The Rooms Type Module enables websites to show consumers hotel rooms with full multimedia presentations when they are comparing specific rooms and closest to booking.
“The travel industry is moving toward more visually driven websites. VPowered Multi-Media Web Galleries, are helping hotels and hotel brands lead in the movement to provide travelers with more enticing content on their hotel websites. We’re confident this will help IHG to provide travel shoppers with the best visual content and a richer visual experience across these branded websites”, said Paolo Boni, CEO, Leonardo.
Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ - the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs.
IHG (InterContinental Hotels Group) is a global organisation with a broad portfolio of nine hotel brands, including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE™ Hotels & Resorts.
IHG manages IHG® Rewards Club, the world’s first and largest hotel loyalty programme with over 77 million members worldwide. The programme was relaunched in July 2013, offering enhanced benefits for members including free internet across all hotels, globally.
IHG franchises, leases, manages or owns 4,700 hotels and 687,000 guest rooms in nearly 100 countries and territories. With more than 1,100 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.