Marketing Natural Products with Environmentally Friendly Labels

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It's important to consider packaging materials when marketing natural products with labels.

"For companies that create green products, natural labels are a must," said AnneMarie Campbell, Business Development Manager at Lightning Labels.

Denver, CO (PRWEB) April 01, 2014

Lightning Labels, leader in printing custom labels and stickers, can provide brands with the necessary materials for marketing natural products with labels. Eco labels are a great resource for companies that have a mission to create earth-friendly products. Brands can show their support for Natural Products Day throughout the year by noting their label materials.

"For companies that create green products, natural labels are a must," said AnneMarie Campbell, Business Development Manager at Lightning Labels. "A brand's commitment to natural ingredients in products should also be reflected by the packaging. Expanding that green mission to include labels is an important way to gain consumer trust."

As Natural Products Day approaches, companies can take a minute to examine label marketing strategies and see if there is any room for improvement. Created by the National Products Association, and now in its 17th year, Natural Products Day will take place on April 8, 2014. The day aims to maintain and increase industry support from legislators on Capitol Hill and to provide information about regulations impacting the natural products industry. Participants will meet with senators and representatives to discuss relevant matters.

Labeling Natural Products Is An Informational Resource:
Brands can include as much information as possible when labeling natural products. Especially for products like these, consumers will be drawn to labels that provide more information about the components. The natural products industry is growing fast, according to Nutraceuticals World. To stay competitive with similar products, companies should make their labels a helpful resource for consumers. Whether this means describing what ingredients do or how consumers can improve their health, the label should say something important to help the shopper make an informed choice. Brands can express their alliance with the mission of Natural Products Day and ask consumers for their support as well. Demonstrating a commitment to natural products on labels can be an effective means of communicating with customers. Another good idea is to include a note about packaging and how to dispose of it in an environmentally friendly manner.

Recycled Labels Demonstrate Support for Natural Products:
If products that claim to be all natural don't have recycled labels, consumers may begin to suspect the earth-friendly message is inauthentic. Lightning Labels offers a variety of different natural materials that are suitable for these products. For instance, the Kraft material is 100 percent recycled from consumer waste, and provides an earthy-looking appearance. Vellum, which is all made from 100 percent recycled consumer waste materials, is another earth-friendly choice. BioStone is compostable and biodegradable, and it's made from stones rather than paper. It is important that brands use packaging strategies that align with their mission. With Lightning Labels' variety of labeling materials, companies are sure to find something that adequately reflects the ideals of the company.

This week Lightning Labels is offering 10% off orders of $500 or more through April 4, 2014, plus a chance to win a 70" flat screen TV using promo code MARCHTV14 at checkout. Orders of $500 or more qualify for automatic entry and for every $500 spent one additional entry is earned. The maximum discount is $1000. Free ground shipping applies to orders placed online only and shipped within the United States and Canada. This offer cannot be combined with any other offers or promotion. Visit LightningLabels.com for details. No purchase necessary.

About Lightning Labels:
Lightning Labels uses state-of-the-art printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers' labeling and product packaging needs. Uses for Lightning Labels' custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Pinterest, Twitter (@LightningLabels), Facebook, Google+ and LinkedIn.

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