“Wordsmith for Marketing allows us to communicate complex results and information to our clients by putting our reports into easy to understand, everyday language. Our clients love it!”
Mountain View, CA (PRWEB) April 02, 2014
Automated Insights (Ai) http://automatedinsights.com/ announced Wordsmith, a new brand name for its patented platform for generating narrative content from data, and Wordsmith for Marketing, the first public application that runs on the platform. The product was launched on stage at the Google for Entrepreneurs Demo Day, where Ai was one of 10 companies chosen nationally to present.
The newly branded Wordsmith platform uses artificial intelligence to transform Big Data into narrative reports and insights by spotting patterns, correlations and insights in the data and then describing them in plain English, just like a human would.
“Last year, we leveraged the Wordsmith platform to publish over 300 million personalized stories and this year we will publish well over a billion for clients like Yahoo!, The Associated Press, and Microsoft” said Robbie Allen, Automated Insights’ Founder and CEO. “Wordsmith lets our clients personalize content in real-time and at scale. It writes actionable content for each of their employees or users, no matter how many millions of them there are.”
While Ai has been creating personalized content at scale for years, Wordsmith for Marketing is the first application running on the platform that anyone can sign up for and use with their data. Wordsmith for Marketing empowers marketing agencies to quickly prove their ROI with white-labeled narrative reports written for each of their clients. The new product is an evolution from a Web Analytics beta that Ai launched last year.
“Thousands of people signed up for our beta and gave us incredible feedback. The most common feedback was from marketing agencies who were clamoring for a customizable, automated solution to client reporting,” said Allen. “Today, agencies waste countless hours digging through web analytics data to author reports. Wordsmith for Marketing is like having your own data scientist scouring each client’s data and then personally writing a summary for them every week, month, and quarter. These reports are incredibly detailed, describing the return-on-investment of each of the agency’s marketing efforts for the client.”
The reports produced through Wordsmith for Marketing can contain over six pages of written performance analysis and data visualizations. These reports save an agency’s marketing team many hours per client per month, allowing them to focus on running campaigns and to take on new clients. The reports contain in-depth analyses of SEO, paid search, organic search, social media, and content marketing efforts. The reports are scheduled and sent to the clients automatically — and allow the agency to edit every word before they’re sent.
“Wordsmith for Marketing allows us to communicate complex results and information to our clients by putting our reports into easy to understand, everyday language. Our clients love it!” said Rony Mirzaians, Managing Partner of Softline Solutions, a digital marketing agency. “And we are able to retain and build client accounts because of it."
About Automated Insights, Inc.
Automated Insights, Inc. is revolutionizing the content creation process with its Wordsmith platform that automatically transforms raw data into narratives (articles, summaries, headlines), visualizations (charts, tables, graphs) and interactive applications (mobile and Twitter/Facebook–based social applications). The Wordsmith platform is able to convert large datasets into natural language summaries that highlight key trends and insights and are indistinguishable from content written by a human author. Automated Insights is helping companies in a variety of markets (such as finance, fitness, business intelligence, real estate and sports) realize the full potential of their data. In essence, the company uses technology to humanize big data by personalizing stories to one user among millions – delivering a tailored and actionable narrative at scale and in real-time. To learn more, visit http://www.automatedinsights.com.