yurbuds® Unveils Special Edition Sport Earphone for Boston: Proceeds to Benefit the Challenged Athletes Foundation®

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Company Releases Special Edition Product in Support of the 2014 Boston Marathon

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yurbuds®, the #1 selling sport earphone company in the United States, is releasing a Boston Special Edition Sport Earphone at this year’s Boston Marathon. Proceeds from the Special Edition product will benefit the Challenged Athletes Foundation® (CAF). With its roots in the running community, yurbuds is introducing the Boston Special Edition product to support the victims of last year’s tragedy while commemorating the 2014 event.

Available now for pre-order online and carried in select specialty stores until Marathon Monday, 10 percent of proceeds from each Boston Special Edition Sport Earphone will be donated to CAF. As a leader in helping individuals with physical challenges get involved and stay involved in sports, CAF has supported many of the Boston Marathon survivors along their journey to recovery. From providing mentors to funding grants for running prosthetics and hosting free amputee running clinics, CAF has immensely helped Boston heroes and embodies yurbuds’ core brand value: #neverstop. Yurbuds is excited to be working directly with three of CAF’s athletes to support their return to Boston.

“We are thrilled to partner with an amazing organization that helps individuals live active lifestyles and have the opportunity to participate in sports,” said Daniel DeVille, Director of Marketing for yurbuds, “The Boston Special Edition Sport Earphone is meant to be a symbol of determination and the desire of athletes to never give up and #neverstop. In addition, we are honored that it allows us to support a great organization that makes a huge impact in athletes’ lives worldwide.”

With only a limited quantity available, the Boston Special Edition Sport Earphone is bright blue with yellow detailing to pay tribute to the Boston Marathon. Each pair retails for $29.99, is sweat-proof, allows for ambient noise awareness and is ergonomically designed to never hurt and never fall out.

For more information on yurbuds and the Boston Special Edition Sport Earphone, go to yurbuds.com.

About yurbuds
yurbuds was founded in 2008 by Seth Burgett, President and CEO, an active triathlete and Richard Daniels, COO, a 24-time marathoner. Burgett and Daniels left their corporate roles and joined forces to improve personal performance. They have been joined by Craig Ceranna, CFO and Managing Director, to realize the company's mission: transform the athlete's experience through personalized service and exceptional audio products that integrate ergonomics and emotive design.

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Martz Parsons
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