"Innovations in Cancer Care" Hits Newsstands

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Mediaplanet’s campaign sheds light on advancements in treatment and technology of cancer care in the 21st century, providing a special focus on breast cancer awareness and advocacy.

“Cancer is a disease of two paradoxes..."

“Innovations in Cancer Care”, a cross-platform awareness campaign produced by Mediaplanet, launches today as a 12-page print publication within the San Francisco Chronicle and as a site distributed across a network of online platforms. The campaign will reach over 3 million readers, in order to unite the changing industry with both patients and professionals across the nation.

With such great leaps in healthcare treatment and technology over the past few years, it has become increasingly difficult for the public and healthcare professionals to stay informed and up-to-date on the latest trends, tools, treatments and programs associated with the fight against cancer. This campaign unites industry innovators, advocates and professionals and provides them a platform to communicate the most recent information and resources available to inform, prevent, treat and eventually cure cancer in the 21st century.

“Cancer is a disease of two paradoxes,” explains Otis W. Brawley, Chief Medical Officer, American Cancer Society, in the publication’s foreword piece. “After a dramatic rise through most of the 20th century, the cancer age-adjusted mortality rate has declined by more than 20 percent in the past twenty years. At the same time, the increasing size and age of the U.S. population means the number of Americans diagnosed with cancer is rising dramatically.”

“Innovations in Cancer Care” features a special section dedicated to a focus on breast cancer awareness, featuring television personality Giuliana Rancic. Over 600 women are diagnosed with breast cancer every single day, and 2.8 million women in the United States today have been treated for or are living with breast cancer. The aim of this specific section is to remind the public that support is a necessity year-round – not only during the awareness month.

The educational and inspirational content includes information from industry leaders such as American Society of Clinical Oncology, Young Survivors Coalition, Avon Foundation, Make A Wish Foundation, American Cancer Society, and more.

Special thanks is given to the campaign’s sponsors, including: Abbott Laboratories, Accerlerate Brain Cancer Cure, American Society of Clinical Oncologists, Cancer Support Community, MyLifeLine.org, NovoCure, Ready for Recovery Cancer Treatment Planners, Volpara Solutions.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing awareness campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

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Sara Quigley
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